On-the-go breakfast products refer to those food items that do not need cooking and can be eaten directly. These food products comprise cereal meals, breakfast bars, beverages, sausages and salamis, bakery items, egg meals, sandwiches, and burgers. These breakfast products come with high nutrition content and are convenient. On-the-go breakfast products contain healthy fruits, fiber, fats, and vegetables to keep one healthy and energized all throughout the day. These breakfast items have gained immense popularity amongst the working population as they have busy schedule and do not have time for preparation of food. This factor is likely to foster growth of the global on-the-go breakfast products market over the forecast timeline, from 2020 to 2030.
The breakfast products have been gaining huge rise in demand from the urban population owing to the rising influence of western food culture and healthy diet amongst them. These breakfast products assist in the maintenance of weight along with essential nutrients all along the day. Riding on the back of influence of healthy and western food products, the global on-the-go breakfast products market is estimated to observe considerable growth over the forecast timeline, from 2020 to 2030.
Product type, distribution channel, and region are important factors in the market that has been considered for the classification of the global on-the-go breakfast products market.
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Innovation and development of new flavors are likely to play an important role in gaining competitive edge in the global on-the-go breakfast products market. A case in point is the introduction of Breakfast To Go range by Nestlé Cereals in August 2018. The products from this range was first packaged in the UK and it comes in the choice of two bowls of cereals, which are Shredded Wheat Honey & Nut or shreddies. Such innovations are expected to foster development of the global on-the-go breakfast products market in the near future.
Some of the major players in the global on-the-go breakfast products market are
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The global on-the-go breakfast products market is foreseen to observe the prevalence of the following market drivers, opportunities, restraints, and developments.
Increasing innovation in the packaging technology together with a rapid shift toward the consumption of packaged food items across developed countries, such as the UK, Germany, and the US is expected to drive growth of the global on-the-go breakfast products market. Presence of advanced technologies are inducing manufacturers to make and offer convenient food items to the consumers in the form of instant meal and heat-and-eat meals options. As such, progress made in the technology utilized in the production of these food items is anticipated to work in favor of the global on-the-go breakfast products market in the near future.
A change in lifestyle of the people in terms of commuting time and working hours and time allotted for daily chores are expected to drive the demand for packaged or convenient food options. In addition to working professionals, rising number of students and single-person households are increasingly opting for on-the-go breakfast products to save time. This factor is anticipated to propel expansion of the global on-the-go breakfast products market in the years to come.
In the global on-the-go breakfast products market, Asia Pacific is expected to present immense growth opportunities to the market players. Rising disposable income and presence of a huge base of working people is anticipated to work in favor of the growth of the on-the-go breakfast products market in the region.
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