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Increasing adoption of live video online streaming is recognized as one of the major factors for the progression of the global online video platform market across the globe. Online live videos are gradually becoming an important part of the strategic business models for various brands and marketers to capture customer preferences. In addition, live video streaming has become the vital step for brand owners for business-to-consumer and business-to-business communication Online video platforms are end-to-end platforms used for the measuring, downloading, publishing, and distribution of online video content for live streaming and on-demand. Online video platforms enable organizations to share their video content with outside stakeholders which includes partners, investors, and customers. Acquisitions of smaller companies is a notable growth strategy adopted by online video platform companies. Thus, the online video platform market is expected to witness steady progress during the forecast years 2017 to 2025.

The video streaming market has increased significant traction in business premises with a shift in development toward enterprise mobility with various applications such as Facebook, YouTube, Twitter, and Instagram, being leveraged on the strength of portable communication devices. The global online video platform market has been segregated on the basis of type, end user, and geography. On the basis type, the market has been fragmented into UGC model, DIY model, and SaaS model. Increasing usage of mobiles and tablets owing to the increasing trend of digitalization is the major factor anticipated to increase the demand for online video platforms at an exponential rate during the forecast period. The SaaS model segment is expected to expand at a high CAGR during the forecast period from 2017- 2025. Based on end user, this product market has been segmented into individuals, content creators, and brands and enterprises.

Growing number of enterprises and brands are making use of online video platforms to create awareness among the maximum number of spectators to generate revenue and market their products. Thus, online video platforms are gradually being utilized by end use industries such as healthcare and education to cater to an extensive range of customers. The use of Internet to transfer rich content, the enormous volume sales of smartphones and tablets, rising demand for high-value data, and online advertising among others is predicted to drive the acceptance of online video platforms across the globe. On the flip side, to survive in the global competition and gain and retain product market shares, various vendors have to separate their service and product offerings through a unique and clear value proposition.

Geographically, the global online video platform market has been segregated into North America, Asia Pacific (APAC), Middle East & Africa (MEA), Europe, and Latin America. In the year 2016, North America held the dominant market share in terms of revenue. Asia Pacific is the most attractive and fastest growing market for consumer electronics, and online service companies are continuously expanding their business in this region. Furthermore, Asia Pacific comprises major emerging markets in telecommunication and information technology. China, India, Japan, South Korea, and Taiwan among others are the major contributors to the market in this region. This market research report classifies the increase in usage of social media networks to be one of the foremost factors that will have an encouraging impact on the development of the online video platform market in the coming years.

This report explores the major international industry players in detail. The key players operational in the online video platform market includes Brightcove (the U.S), Kaltura (the U.S), Ooyala (the U.S), Comcast Technology Solutions (the U.K), YouTube (the U.S), Endavo (the U.S), MediaCore (Canada), Pixability (the U.S), SpotXchange (the U.S) and VideoBloom (the U.S) among others

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market 

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Online Video Platforms Market

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