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Online movie refers to a service, where an individual can access featured movies online using internet protocol. This platform enables user to watch any available movie from the database as desired at any given time and at any place with internet access. Rising demand for online movies is mainly attributed to the increased adoption of smartphones, augmented broadband services, hectic lifecycles, ease of access towards comprehensive movie collection, convenience of watching movies at any place or time and others such notable factors. Moreover, user friendly interface has influenced maximum users to access broad range of collection through genres, recommendations and augmented filter options. Furthermore, with the introduction of online featuring movies, the competition between online movie vendors and multiplex owners is rising significantly. 

Recent advancements in the Internet have enabled users across the globe to retrieve wide array of movie collection with the help of high speed internet connection through downloading or streaming. Rising box-office success throughout the globe is one of the major factors driving a large number of users to switch to online movies. Furthermore, increasing efforts by the vendors to encourage more and more users by offering attractive subscription packages are further driving the market growth. Moreover, declining trends of consumers buying physical copies of movies such as DVDs and VCDs is the another key driving factor affecting the market growth for online movies. The online movie market is expected to witness tremendous escalation in the North America market owing to rising success and attractiveness of Hollywood movies. This success is due to advanced graphics, themes and concepts. Also, increase in mobile advertisement spending to bring brand awareness has further influenced the market for the vendors of online movies. However, rising threat of piracy is one of the major concerns restraining the market growth for online movies market. Introduction of “Stop Online Piracy Act” (SOPA) and the “Protect IP Act” (PIPA) by the U.S. has affected online movies vendors significantly, thereby restraining the market growth.

Online movie market can be segmented on the basis video file formats, types of services provided, delivery mode, end-use device and geography. On the basis of video file formats, the market is segmented into AVI (All Video Interlaced), AVCHD (Advanced Video Codec High Definition), FLV (Flash Video Format), MPEG (Motion Picture Experts Group), WMV (Windows Media Video), and MOV. Based on delivery mode, market segmentation includes self- hosted websites, software as a service (SaaS), application managed service framework and others. Types of services provided by the online movie vendors includes online streaming, DVD rental service, video on demand, downloading, subscriptions and others. Segmentation on the basis of end-use devices featuring online movies include tablets, smart phones, IPTV, DTH, laptops or personal computers and others. The online movie market has been studied for five geographies namely North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Some the key players in the global online movie market include Amazon.com Inc., Netflix Inc., Hulu, Apple Inc., Dish Network L.L.C., Home Box Office Inc., YouTube Inc., Sony Computer Entertainment, CinemaNow Corporation and Microsoft corporation among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 


TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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