Beauty and personal care products are applied to the skin in order to avoid symptoms such as early aging, black patches, and pimples. The increasing number of millennial shoppers has added to the growth of online retail channels, most of which are price-sensitive. Moreover, consumers prefer shopping online at discounted rates and therefore increasingly adopt online shopping. Hair conditioners, hair styling gels,bath gels,and shower products are the commonly purchased beauty and personal care products online. Additionally, the wide range of products available on online platforms and the time-saving aspect of the medium are factors that have contributed to the rise of the online retail phenomenon. E-retailers offer better security features for online payments, customer-friendly services, easy-to-navigate shopping websites, and easy delivery, due to which the number of consumers using online shopping portals is anticipated to increase significantly in the next few years.

The global online beauty and personal care market is divided in terms of product types into the following categories: skin care, oral hygiene, hair care, color cosmetics, fragrances, sun care, bath and shower, deodorants, baby and child care, male grooming, and depilatory products. Among all of these, skin care products are prominently purchased across different regions. This segment includes facial care products and body lotions which enhance skin quality, prevent wrinkles, rejuvenate the cells, and brighten the complexion. The availability of several brands and new features in the market is expected to boost the online sales of skin care products in the next few years. In addition, leading vendors focus on launching products comprising ingredients derived from organic and natural sources to amplify their revenue generation. The online beauty and personal care market is geographically distributed over North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Asia Pacific accounted for the maximum share in the market in 2015, which is primarily driven by the availability of new brands, consumer experimentation with new products, and an increased demand for fragrances and colored cosmetics. The growing adoption of specific products such as skin lightening products across different age groups as well as anti-aging cosmetics are projected to fuel the expansion of the market in this region. In addition to this, regional brands are also gaining popularity due to their unique properties. Latin America is a potentially attractive market for online beauty and personal care and its share is estimated to rise over the forecast period.

The global market is highly competitive with the presence of a large number of large-scale and small-scale vendors who compete with each other in terms of product differentiation, quality, prices, innovation, distribution, and brand promotion. Key players operating in this market include Amazon, Estée Lauder, Sephora, L’Oréal, and P&G. Other prominent vendors include Macy’s Inc., Drugstore.com, Ulta, e-Bay, Groupon, Kroger, J.C. Penney, Target, and Walmart. They sell different brands including their home brands and private consumer products to end-users. The increasing scope of network marketing and espousal of m-commerce (mobile-commerce) is predicted to be beneficial for these market players during the forecast period. These players dominate the market with their vast geographic presence and production facilities in different countries. However, the global online beauty and personal care market is also characterized by the presence of several regional and small manufacturers who lead the market in countries such as the U.K. and China. Manufacturers are focusing on opening new retail outlets to strengthen their distribution channels and increase their earnings. In order to meet the growing demand of the consumers in the market, a variety of different products are launched by various leading as well as emerging manufacturers.

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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

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  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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