The excessive penetration of smartphones coupled with emergence of a large number of online apparel retailers that offer a wide selection of clothing are some key factors fueling the online apparel retailing market. The convenience of shopping from the comfort of homes or any other location of choice is an attraction for consumers that is favorable for online apparel retail sales.
The report studies the online apparel retailing market on the basis of product type, end user, company, and region. Key segments into which the online apparel retailing market is divided based on product type are upper wear, bottom wear, and others. The upper wear segment displays leading demand among other product types in the online apparel retailing market. Upper wear segment includes shirts, t-shirts, jackets, and coats that have short replacement cycle and are needed in more numbers.
Key end users into which the online apparel retailing market is divided are men, women, and children.
The report provides an in-depth analysis of the online apparel retailing market including demand dynamics, key segments, and competitive scenario of the said market for the forecast period from 2021 to 2031. The report delves into key regions of the online apparel retailing market and projections of growth rate for the forecast period from 2021 to 2031. Insights into growth strategies of key players in the online retailing market and their market share is a highlight of this report.
The outbreak of COVID-19 and close down of physical apparel stores led to switch to the online channel for the purchase of various types of clothing. Strict restrictions to stay at home to contain the spread of the virus led individuals led individuals to browse online stores for the purchase of everyday needs including apparel. This stimulated the online apparel retailing market.
The role of online apparel retailers to provide a convenient shopping experience as well as use of technology for safe transaction is favorable to the growth of online apparel retailing market. Online apparel retailers provide safe online payment gateway, online customer services, and damage-free delivery that attract consumers to opt for online apparel retail purchase.
The growing middle-class population in urban areas of emerging economies who are equipped with smartphones are emerging as key consumers of online sales. The novelty of browsing online retail stores for apparel and other consumer goods and the convenience of purchase, payment, and doorstep delivery at the click of few buttons is an attraction for this population class. This is strengthening growth in the online apparel retailing market.
The online apparel retailing market is competitive with the presence of a very large of vendors for online apparel sales. Large apparel brands, designer brands, as well as small and mid-sized stores now have online presence either via their own website or via aggregated sites that is favorable to the online apparel retailing market.
Some key players operating in the online apparel retailing market are Alibaba Group, JD.com, Walmart, Benetton, Diesel, DKNY, Levi Strauss, Wovenplay, Amazon.com, Rakuten, American Apparel, a Cotton On, Dolce & Gabbana, Giodano International, and Ralph Lauren.
Asia Pacific is emerging as a key region in the online apparel retailing market. The expanding middle-class population in India that are increasingly having access to digital technologies for everyday functioning is favorable to the online apparel retailing market in the region. The wide selection of clothing to suit different budgets, convenient shopping, and doorstep delivery is attractive to opt for online mode for purchase of apparel.
North America is an established market for online apparel retailing. The vast penetration of smart electronics and excessive spending on consumer goods are some key factors fueling the online apparel retailing market in the region.
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