As olive oil has varied tastes, smell and properties, they’re stored in a different type of containers. Olive oil packaging is usually done in bottles and jars primarily made up of glass and plastic. Plastic bottles are made up of high-density polyethylene which is light-weight and unbreakable while glass bottles and jars are made from moulded glass.
As manufacturers and customers are moving towards sustainability, there are other packaging materials replacing single-use and non-recyclable packaging material which takes in consideration, cans and tetra packaging in form of metal (tin-coated and steel) and paperboards.
Packaging plays a major role when it comes to liquid packaging. Shelf life and durability of olive oil depends on its packaging and storage conditions. It can also help to protect the oil from coming in direct contact with UV present in sunlight, or moisture which can deteriorate the oil. During packaging, olive oil should be stored at a temperature of 14-15 C and filled with nitrogen to avoid any oxygen interference.
Olive oil packaging also revolves around labels. Labels often satisfy buyer’s curiosity about content inside, nutritional value, country of origin and price. Hence, olive oil packaging companies must display labels visibly and with accurate information to attract buyers.
Olive oil is mostly used as edible oil, used for cooking purposes and is in demand in the market due to continuous rise in health awareness and veganism. Its rising demands have given a boost to the olive oil packaging industry and introduced new trends in the industry like ‘bag in a box’ packaging.
Olive oil packaging is challenged by ‘on-tap’ sales of oil which sold oil directly from the taps to the customers. It would allow customers to taste and touch oil before buying it. However, these services are declining due to hygiene and wastage issues. The UK has already banned ‘on-tap’ sale of oil.
On the basis of material used for packaging-
On the basis of packaging type-
On the basis of End Usage Industry-
Mediterranean food has olive oil as one of its primary element thus increasing both consumption and production of olive oil in Europe, also giving rise to olive oil packaging in the region. Italy being the chief consumer of glass bottles for olive oils leaves less scope to be replaced easily. North America being a top producer of olive oil contributes to the olive oil packaging market significantly and is expected to increase with a good growth rate. APAC region holds great potential for growth in olive oil packaging due to mass-producing nations like China and India and also due to increasing awareness about healthy lifestyle and diet plans.
Despite the optimistic outlook, there might be some challenges that might obstruct the growth of global olive oil packaging market. The government rules and regulations regarding plastic materials used for the packaging market may affect the global olive oil packaging market.
Sidel S.A., Avonflex Ltd., Scholle IPN, Smurfit Kappa Group, Emami Agrotech Pvt. Ltd., Tate & Lyle Plc, Sun Pack Corporation, WikiCell Designs Inc., Tipa Corp., Skipping Rocks Lab, Devro plc, MonoSol, LLC are some of the key players in the olive oil packaging market.
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