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Obesity can be defined as a medical condition where excess fat deposition leads to adverse health conditions. Obesity increases the chances of diseases related with heart, certain type of cancer, diabetes and osteoarthritis. Obesity has become one of the serious leading healthcare problems across the globe. It is mainly caused by increased fatty intake, reduced physical exercises and sometimes genetic inheritance. Physical exercise and diet management are the main components for the treatment of obesity whereas anti-obesity drugs are also available for fat reduction. However, sometimes diet control, exercise and medication are not effective in weight reduction in such scenarios obese people opt for surgical procedures for weight management. Obesity surgery treats obesity by removal of a portion of the stomach or reduction in size of stomach through application of gastric bands or sleeve gastrectomy.
 
The market for obesity surgical devices is driven by changing lifestyles, hectic work schedules, less physical exercise and increasing uptake of fast food. As estimated approximately 200 million adults are categorized as obese or overweight and is resulting in 112,000 deaths annually. This presents an enormous need for less invasive weight loss treatments. The obesity surgical devices market is segmented on the basis of various surgery devices and type of surgical procedures. Surgical devices segment comprises adjustable gastric band, intragastric balloon, clip applier, surgical staples, trocars and others. Surgical procedures section comprises restrictive procedures, malabsorptive procedures and mixed procedures. 
 
Geographically, North America dominates the markets followed by Europe and Asia.   This dominance in North American region is being witnessed owing to rise in number of obese patients and mounting public awareness.  However, high procedural costs are expected to restraint the market growth. On the contrary, growing demand for less invasive procedures and obesity treatment has significantly boosted the market growth. Similarly, increase in disposable income in developing nations is also a major contributing factor towards market growth. 
 
Some of the major players engaged in obesity surgical devices market include Allergan, Inc., Covidien PLC, EnteroMedics, Inc., Cousin Biotech, Surgical IOC, PARE Surgical and other key players.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Obesity Surgery Devices

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