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Oat Fibre: Introduction

Fibre is one of the important components of a healthy diet. Oat fibre is naturally manufactured from oat hulls and has zero fat, carbs, and protein. Oat fibre is the best option for those looking for a keto diet.  The demand for oat fibre is increasing in the food and beverage industry, along with the animal feed industry because of its health beneficial properties. The demand for oat fibre is increasing in the bakery for the production of gluten-free products. Oat fibre improves the texture and reduces the breakage of bakery products; apart from that it also work as water modulator in bakery products, and also improves the absorption of oil and water. Oat fibre has very high water-binding property, and increase the consistency and viscosity of batter. Oat fibre work as prebiotic supplements, its consumption maintains the intestinal pH, and helps in the elimination of toxic substances from the colon and reduces the risk of colorectal cancer. Apart from the food and beverage industry, these functional properties of oat fibre are increasing its demand in the nutraceuticals industry for the production of various health supplements, and other nutritional products. The oat fibre-based pet food products are also gaining traction these days as the pet owners have become very careful about the synthetic ingredients and its ill-effects on their pet health. Due to the multiple applications, the oat fibre is facing very huge demand from various end-use industries.

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Health Benefits Associated With Oat Fiber Driving the Market

The oat fibre is being used in several food processing industries including bakery, snacks and many other industries. Oat fiber is also added to various food formulations to improve the content of dietary fiber, to maintain the calorie or to convey unique functionality. Oat fiber decreases cholesterol level, promote bowel health and reduces the risk of heart disease. According to the EFSA, oat fibre contains beta-glucan that is a soluble in nature and provides long-lasting energy. Oat fiber helps in reduction of weight because fiber intake rises satiety, due to which it the best option for those having weight-related health issues. Due to these health benefits, the market for oat fibre is anticipated to grow in the forecast years.

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Oat Fibre: Segmentation

The oat fibre market is segmented on the basis of nature, packaging, end-use and sales channel.

On the basis of nature, the global oat fibre market is segmented as-

  • Organic
  • Conventional

On the basis of packaging type, the global oat fibre market is segmented as-

  • Retail
    • Paper Bags
    • Pouches
    • Bottles
  • Bulk

On the basis of end-use, the global oat fibre market is segmented as-

  • Food Processing Industry
    • Bakery
    • Confectionary
    • Nutritional Food
    • Extruded breakfast cereals
    • Extruded snacks
    • Instant powders, dry soups and sauces
    • Ready-to-drink beverages
    • Desserts and ice cream
    • Pasta/noodles
    • Beverage
    • Dairy Products
    • Functional Food
  • Cosmetics and Personal Care
    • Hair care
      • Shampoos
      • Conditioners
    • Skin Care
      • Cream
      • Lotion
    • Others
  • Nutraceuticals
    • Dietary Supplements
    • Health Supplements
  • Animal Feed/Pet Food

On the basis of sales channel, the global oat fibre market is segmented as-

  • Direct/B2B
  • Indirect/B2C
    • Hypermarket/Supermarket
    • Specialty Stores
    • Discount Stores
    • Modern Grocery Stores
    • Traditional Grocery Stores
    • Online retailers

Oat Fibre: Key Players

Some of the leading players of global oat fibre market include Dalby Mølle A/S, Grain Millers, Inc., Garuda International, Inc., Swedish Oat Fiber AB, Bob’s Red Mill Natural Foods, Inc. Tate & Lyle Plc., CFF GmbH, SunOpta Ingredients, Inc., HerbaKraft, Inc., Anthony's Goods, NuNaturals, Honeyville Grain, Milanaise, Quaker Oats Company, Kellogg’s, and J. Rettenmaier & Söhne GmbH & Co. KG, among others.

Oat Fibre: Opportunities & Development

The manufacturers operating in the global oat fibre market should target on to formulate the clean label products. Apart from that, to gain the more consumer base they should innovate their packaging with clean and clear information about the product and its nutritional value. 

Oat fibre offered by the Grain Millers, Inc. is organic certified, chemical-free, and manufactured by sound processing technique and is appropriate for various uses including beverages to bars, cereals, snacks, pasta, and meat products, such as Non-GMO, organic, and gluten-free products.

CFF GmbH acquired a Belgium-based company International Fiber Europe N.V., this acquisition has expanded its capability to offer innovative and high-quality products to their customers across the globe.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Oat Fibre Market

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