Oat drinks are an interesting addition to the vast variety of nondairy drinks with substantial nutritional benefits. They are considered accessible lactose-free alternative made of plants. Growing interest in plant-based diet is a key trend bolstering the evolution of the oat drinks market. Rise in demand for nondairy beverages of different flavors has also strengthened the demand for oat drinks. The oat drinks market has also made strides on the back of the variety of recipes, more notably smoothies, soaps, and oats milk such as pancakes. Steel-cut oats or whole groats when soaked in water, and blended, and then strained result in the making of oat milk.
The nutritional benefit of oats is the key underpinning of popularity of oat drinks. Oat is rich repository of B vitamins thiamin, mineral magnesium, P, Zn, Cu, and Mn. Oat milk has earned a wide popularity due to presence of high quantity of carbs and fiber, unlike nut milk, and hence is easy on digestibility. Different flavors are natural, chocolate, vanilla, and strawberry.
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The vast purported benefits of oat drinks such as cardiovascular benefits, weight control, digestive benefits, has spurred the demand and consumption volumes in the oat drinks market. The variety of flavors into which oat drinks can be made has boosted the demand across demographics. Rise in consumption of cereal products in breakfast is a key trend boosting the oat drinks market. The market has also seen new revenue streams due to growing acceptance of plant-based nondairy beverages. Growing demand for non-diary beverages among lactose-intolerant population is a key factor boosting the oat drink market. One of the key trends is the demand for oat drinks in weight management. The accessibility of oat drinks to common populace is a key aspect boosting the market.
Despite the growing advertisement of oat drinks on various media channels, the number of manufacturers is relatively low. A large part may be due to the lack of awareness of this nondairy drink.
Growing popularity of organic oat drinks among consumers looking for lactose intolerant population is a key aspect boosting the market.
Manufacturers of oat drinks are keen on meeting wide range of demand for nondairy products with different nutritional requirements. Most are struggling with sourcing of raw materials. Several players are leaning on expanding their distribution chain to emerging economies such as India and China. Entrant to plant-based beverages industry are finding sizable opportunities. Top players have also endorsed their production from nutritionists’ recommendations. This is one of the approaches to add credibility to their products, and thus gain competitive edge in near future.
The study offers critical assessment of various dynamics of the competitive landscape and the degree of concentration of top players. Further, the study presents an in-depth insight into the degree of control top players have over forces in the oat drinks market and the strategies they are likely to adopt to make the barrier entry high.
On the regional front, oat drinks market is witnessing new avenues in Asia Pacific. Rise in target population in numerous economies if the region has spurred revenue streams in the regional market. On the other hand, North America has already witnessed substantial avenues on the back of considerable research and developmental activities proponents of plant-based beverages have undertaken in recent years. Also, the constant launch of new flavors has boosted the prospects of the North America oat drink
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