Oat Drinks Market: Overview
Oat drinks are an interesting addition to the vast variety of nondairy drinks with substantial nutritional benefits. They are considered accessible lactose-free alternative made of plants. Growing interest in plant-based diet is a key trend bolstering the evolution of the oat drinks market. Rise in demand for nondairy beverages of different flavors has also strengthened the demand for oat drinks. The oat drinks market has also made strides on the back of the variety of recipes, more notably smoothies, soaps, and oats milk such as pancakes. Steel-cut oats or whole groats when soaked in water, and blended, and then strained result in the making of oat milk.
The nutritional benefit of oats is the key underpinning of popularity of oat drinks. Oat is rich repository of B vitamins thiamin, mineral magnesium, P, Zn, Cu, and Mn. Oat milk has earned a wide popularity due to presence of high quantity of carbs and fiber, unlike nut milk, and hence is easy on digestibility. Different flavors are natural, chocolate, vanilla, and strawberry.
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Oat Drinks Market: Key Trends
The vast purported benefits of oat drinks such as cardiovascular benefits, weight control, digestive benefits, has spurred the demand and consumption volumes in the oat drinks market. The variety of flavors into which oat drinks can be made has boosted the demand across demographics. Rise in consumption of cereal products in breakfast is a key trend boosting the oat drinks market. The market has also seen new revenue streams due to growing acceptance of plant-based nondairy beverages. Growing demand for non-diary beverages among lactose-intolerant population is a key factor boosting the oat drink market. One of the key trends is the demand for oat drinks in weight management. The accessibility of oat drinks to common populace is a key aspect boosting the market.
Despite the growing advertisement of oat drinks on various media channels, the number of manufacturers is relatively low. A large part may be due to the lack of awareness of this nondairy drink.
Growing popularity of organic oat drinks among consumers looking for lactose intolerant population is a key aspect boosting the market.
Oat Drinks Market: Competitive Development Analysis and Key Developments
Manufacturers of oat drinks are keen on meeting wide range of demand for nondairy products with different nutritional requirements. Most are struggling with sourcing of raw materials. Several players are leaning on expanding their distribution chain to emerging economies such as India and China. Entrant to plant-based beverages industry are finding sizable opportunities. Top players have also endorsed their production from nutritionists’ recommendations. This is one of the approaches to add credibility to their products, and thus gain competitive edge in near future.
The study offers critical assessment of various dynamics of the competitive landscape and the degree of concentration of top players. Further, the study presents an in-depth insight into the degree of control top players have over forces in the oat drinks market and the strategies they are likely to adopt to make the barrier entry high.
Oat Drinks Market: Regional Assessment
On the regional front, oat drinks market is witnessing new avenues in Asia Pacific. Rise in target population in numerous economies if the region has spurred revenue streams in the regional market. On the other hand, North America has already witnessed substantial avenues on the back of considerable research and developmental activities proponents of plant-based beverages have undertaken in recent years. Also, the constant launch of new flavors has boosted the prospects of the North America oat drink
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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