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Nonnutritive Sweeteners Market Outlook

Nonnutritive sweeteners are substances that are used instead of sugar, such as honey, sucrose, agave, nectar, corn syrup, and others. They are used to sweeten food as well as beverage products, and are also used to sweeten other products such as certain medications and oral care products. Nonnutritive sweeteners are also known as artificial sweeteners or sugar substitutes. Nonnutritive sweeteners have very less or zero calories. They can be derivative of plants or herbs. Nonnutritive sweeteners have very high sugar intensity as compared to sugar. Aspartame, potassium, acesulfame, neotame, stevia, saccharin, advantame, sucralose, and monk fruit extract are the eight nonnutritive sweeteners that are approved by the FDA (U.S Food and Drug Administration).

Due to less calorie content, nonnutritive sweeteners are widely used in bakeries and confectionaries for the production of sugar-free products. Besides that, growing trend for health & fitness has also compelled consumers to buy products that have less sugar or calorie content. Nonnutritive sweeteners have a great impact on the body; they are beneficial for those suffering from diabetes, obesity, and other health-related disorders. Due to these health beneficial properties, the demand for nonnutritive sweeteners is anticipated to increase rapidly during the forecast period.

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Health Benefits of Nonnutritive Sweeteners Lead to Increasing Demand

The growing trend or healthy food among the population is the key factor which is scaling the market demand for nonnutritive sweeteners. Hence, they are being very widely used in the food and beverage industry. Due to less or no-calorie content, nonnutritive sweeteners are widely used in almost all end-use industries for the production of sugar-free products. Nonnutritive sweeteners prevent tooth decay and have a pleasant taste. Due to busy lifestyles and improper food habits, consumers are looking for healthy and ready-to-eat products, which is boosting the market for nonnutritive sweeteners. Thus, nonnutritive sweeteners are being used in food, beverages, pharmaceuticals, and nutraceuticals for providing nutrition.

As such, nonnutritive sweetener supplements have become very popular, especially in developed regions such as North America and Europe, where the consumption of external supplements for additional nutrition is high.

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Nonnutritive Sweeteners Market: Segmentation

The nonnutritive sweeteners market can be segmented based on nature, grade type, source, and application.

Based on nature, the nonnutritive sweeteners market can be segmented as –

  • Organic
  • Conventional

Based on grade type, the nonnutritive sweeteners market can be segmented as –

  • Food Grade
  • Pharmaceutical Grade
  • Industrial Grade

Based on source, the nonnutritive sweeteners market can be segmented as –

  • Natural
  • Synthetic

Based on application, the nonnutritive sweeteners market can be segmented as –

  • Food
    • Bakery
    • Confectionary
    • Ice Cream Parlors
    • RTE (Ready-To-Eat)
  • Beverages
    • Alcoholic
    • Non-alcoholic
  • Pharmaceuticals
  • Nutraceuticals
    • Dietary supplements
    • Functional Food
    • Functional beverages

Nonnutritive Sweeteners Market: Regional Analysis

The use of nonnutritive sweeteners is very high in both, developed and developing regions. This is due to the increasing demand for nonnutritive sweeteners mainly in food, beverage, and dietary supplements, with North America being the leading market. However, the demand for nonnutritive sweeteners is also expected to increase in the Middle East and African countries such as Syria, Algeria, Morocco, Jordan, and others.

Europe and Asia have very high populations, due to which, there is high demand for nonnutritive sweetener-related products. Obesity is one of the main health issues across the globe. Obesity is a very common health issue in the United States that affects all age groups, due to which, the demand for nonnutritive sweeteners is very high in North America.

Nonnutritive Sweeteners Market: Key Participants

Key players in the global nonnutritive sweeteners market are:

  • Cargill
  • DuPont
  • Nestlé S.A.,
  • Tate & Lyle
  • MacAndrews & Forbes Incorporated
  • Niutang Chemical Ltd.
  • Ajinomoto Co., Inc.
  • Archer Daniels Midland Company
  • Symrise AG
  • Associated British Foods PLC
  • Wilmar International Limited
  • Ingredion Incorporated
  • American Sugar Refining, Inc
  • Roquette Frères

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Nonnutritive Sweeteners Market

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