Non-alcoholic beverages are considered as the non-alcoholic version of alcoholic beverages. Non-alcoholic beverages include drinks that contains less that 0.5% alcohol. Such beverages are popular in countries that enforce alcohol prohibition laws such as Kuwait, Saudi Arabia, and Iran. Changing tastes and preferences of consumers and inclination toward consumption of convenience food and beverages have led to the rise in demand for non-alcoholic beverages in the last few years. Manufacturers are focused on developing new products in order to satisfy the changing tastes and preferences of consumers. The ethanol distillation method is used to separate non-alcoholic beverages from alcoholic beverages. The global non-alcoholic beverage market has witnessed rapid changes due to factors such as rising purchasing power, improvement in the living standard of the population, and rapid urbanization.

The global non-alcoholic beverages market has been segmented based on product types and distribution channel. Based on product type, the global non-alcoholic beverage market has been segmented into carbonated drinks and non-carbonated drinks. The carbonated drinks segment is further sub-segmented into cola, carbonated water, diet drinks, among others. The non-carbonated drinks segment is further sub-segmented into fruit juices, energy drinks, tea, coffee, and others. The carbonated drinks segment dominated the global non-alcoholic beverage market due to the several strategies adopted by manufacturers such as product innovation. Demand for juices showed the fastest growth rate during the forecast period due to the rise in health awareness among consumers. In terms of distribution channel, the global non-alcoholic beverage market has been further segmented into online distribution channel and offline distribution channel. The offline distribution channel segment of the global non-alcoholic beverage market has been further sub-segmented into supermarkets and hyper markets, department stores, and convenient stores. The online distribution channel segment of the global non-alcoholic beverage market is estimated to expand at a significant growth rate during the forecast period due to easy convenience and wide range of options.

The global non-alcoholic beverage market is primarily driven by factors such as changing lifestyle and rising consumer awareness toward proper health and well-being. Additionally, the rising popularity of convenience food and beverages is resulting in the increasing demand for the global non-alcoholic beverage market. However, consumer awareness regarding health effects such as diabetes that are created by the consumption of non-alcoholic beverages is a factor that is restraining the global non-alcoholic beverage market. Additionally, stringent government rules and regulations toward the usage of ingredients utilized in non-alcoholic beverages is restraining the global non-alcoholic beverage market. Moreover, continuous product innovation among key players such as introduction of zero or low calorie drinks is anticipated to create opportunities for the global non-alcoholic beverage market during the forecast period.

In terms of region, the global nonalcoholic beverage market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America comprises the U.S. Canada dominated the global non-alcoholic beverage market. The U.S. accounted for a major share of the non-alcoholic beverage market in North America due to the rising disposable income among consumers coupled with their changing tastes and preferences. The market in Asia Pacific is anticipated to expand at a considerable growth rate during the forecast period due to the rising product innovation among the manufacturers. Additionally, multiple distribution channels and the rising popularity of soft drinks among consumers are also boosting the non-alcoholic beverage market in Asia Pacific.

The non-alcoholic beverage market is concentrated in nature and it comprises of several key players. Major players operating in the global market include Attitude Drinks Inc. (North Palm Beach, Florida, United States), The Coca-Cola Company (Atlanta, Georgia, United States), Pepsico Inc. (New York, United States), Nestle (Switzerland), Dr Pepper Snapple Group Inc. (Plano, Texas, United States), Danone (Paris, France), Parle Agro (India), A.G. Barr (Cumbernauld, United Kindom), and Britvic (Hertfordshire, United Kingdom).

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Non-Alcoholic Beverage Market