Non-alcoholic beverages are considered as the non-alcoholic version of alcoholic beverages. Non-alcoholic beverages include drinks that contains less that 0.5% alcohol. Such beverages are popular in countries that enforce alcohol prohibition laws such as Kuwait, Saudi Arabia, and Iran. Changing tastes and preferences of consumers and inclination toward consumption of convenience food and beverages have led to the rise in demand for non-alcoholic beverages in the last few years. Manufacturers are focused on developing new products in order to satisfy the changing tastes and preferences of consumers. The ethanol distillation method is used to separate non-alcoholic beverages from alcoholic beverages. The global non-alcoholic beverage market has witnessed rapid changes due to factors such as rising purchasing power, improvement in the living standard of the population, and rapid urbanization.
The global non-alcoholic beverages market has been segmented based on product types and distribution channel. Based on product type, the global non-alcoholic beverage market has been segmented into carbonated drinks and non-carbonated drinks. The carbonated drinks segment is further sub-segmented into cola, carbonated water, diet drinks, among others. The non-carbonated drinks segment is further sub-segmented into fruit juices, energy drinks, tea, coffee, and others. The carbonated drinks segment dominated the global non-alcoholic beverage market due to the several strategies adopted by manufacturers such as product innovation. Demand for juices showed the fastest growth rate during the forecast period due to the rise in health awareness among consumers. In terms of distribution channel, the global non-alcoholic beverage market has been further segmented into online distribution channel and offline distribution channel. The offline distribution channel segment of the global non-alcoholic beverage market has been further sub-segmented into supermarkets and hyper markets, department stores, and convenient stores. The online distribution channel segment of the global non-alcoholic beverage market is estimated to expand at a significant growth rate during the forecast period due to easy convenience and wide range of options.
The global non-alcoholic beverage market is primarily driven by factors such as changing lifestyle and rising consumer awareness toward proper health and well-being. Additionally, the rising popularity of convenience food and beverages is resulting in the increasing demand for the global non-alcoholic beverage market. However, consumer awareness regarding health effects such as diabetes that are created by the consumption of non-alcoholic beverages is a factor that is restraining the global non-alcoholic beverage market. Additionally, stringent government rules and regulations toward the usage of ingredients utilized in non-alcoholic beverages is restraining the global non-alcoholic beverage market. Moreover, continuous product innovation among key players such as introduction of zero or low calorie drinks is anticipated to create opportunities for the global non-alcoholic beverage market during the forecast period.
In terms of region, the global nonalcoholic beverage market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America comprises the U.S. Canada dominated the global non-alcoholic beverage market. The U.S. accounted for a major share of the non-alcoholic beverage market in North America due to the rising disposable income among consumers coupled with their changing tastes and preferences. The market in Asia Pacific is anticipated to expand at a considerable growth rate during the forecast period due to the rising product innovation among the manufacturers. Additionally, multiple distribution channels and the rising popularity of soft drinks among consumers are also boosting the non-alcoholic beverage market in Asia Pacific.
The non-alcoholic beverage market is concentrated in nature and it comprises of several key players. Major players operating in the global market include Attitude Drinks Inc. (North Palm Beach, Florida, United States), The Coca-Cola Company (Atlanta, Georgia, United States), Pepsico Inc. (New York, United States), Nestle (Switzerland), Dr Pepper Snapple Group Inc. (Plano, Texas, United States), Danone (Paris, France), Parle Agro (India), A.G. Barr (Cumbernauld, United Kindom), and Britvic (Hertfordshire, United Kingdom).
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.