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Non-woven Adhesives Market: Overview

Non-woven adhesives are widely used in disposable hygiene products. They are thermoplastic adhesives comprising base polymer, plasticizers, antioxidants, diluents, additives, and tackifiers. Demand for these products is high due to their beneficial properties such as optimum performance, easy usage, high elasticity, and safety in various applications. Non-woven adhesives are commonly employed in applications such as feminine hygiene, baby care, and adult care.

Non-woven adhesives are available in various types such as amorphous poly-alpha olefins, ethylene vinyl acetate, and styrenic block copolymers. Other types comprise polyester, polyamide, and polyurethane. They are also used in industrial applications due to their properties such as lack of odor, high elasticity, excellent processibility, high cohesion strength, and softness.

Non-woven Adhesives Market: Trends

Among the types of non-woven adhesive, the demand for poly-alpha olefins is expected to be comparatively high during the forecast period, as it is more resistant to solvents and acids. It is also cost effective compared to other adhesives. The usage of non-woven adhesives is expected to increase substantially in medical products, owing to the rapid advancements in the healthcare sector, which is largely dependent on product developments and innovations.

Demand for high performance non-woven adhesives has been rising of late due to the increase in usage of disposable hygiene products such as baby diapers, training pants, and feminine sanitary products. Non-woven adhesives form a major part of the products available in the hygiene market. The hygiene industry is primarily driven by the various innovations in products. Products with characteristics such as improved absorption, less waste, thinner cores, and proper and comfortable fit are being preferred. Non-woven adhesives meet these criteria.

Advancement in medical procedures and health care related practices is expected to drive the market for non-woven adhesives in the next few years. Rise in aging population is also anticipated to be a major factor driving the inclusion of non-woven adhesives in various adult care products such as adult diapers. With increasing awareness related to the use of safe and hygienic products, the market for non-woven adhesives is estimated to expand further during the forecast period.

Intense competition in the market may prove to be hamper new entrants in the non-woven adhesives market. The risk associated with the volatility in the prices of raw materials is also projected to adversely affect the market.

Non-woven Adhesives Market: Region-wise Outlook

Of late, the demand for non-woven adhesives has been rising in Asia Pacific. This increase in demand can be ascribed to the rise in awareness related to the benefits associated with its usage in products such as feminine care and baby care products such as diapers in countries such as Japan, China, and India. Following Asia Pacific, Middle East & Africa and Latin America are anticipated to register substantial growth in the non-woven adhesives market in the near future. Countries such as the UAE, Turkey, Brazil, and Mexico are adopting better and hygienic health care practices. This is likely to be a key factor driving the development of the market in these regions.

The non-woven adhesives market in North America and Europe is anticipated to witness significant growth over the next few years. Rise in demand for non-woven adhesives in North America can be ascribed to the increase in demand in countries such as the U.S. due to the awareness related to implementation of better hygienic practices. Increase in demand for hygiene products such as baby diapers and feminine sanitary products in countries in Europe such as Germany and France is anticipated to augment the non-woven adhesives market in the region in the near future.

Non-woven Adhesives Market: Key Players

Players operating in the non-woven adhesives market include HB Fuller, Henkel Corporation, Palmetto Adhesives, Kraton Corporation, Beardow Adams, and The Dow Chemical Company.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Non Woven Adhesives Market

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