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Drastic changes in lifestyles have had a severe impact on the eating habits of the global population. Over the past few years, improving GDPs and higher per capita incomes have allowed consumers to indulge in unhealthy food items, thus serving as the root cause of several lifestyle-related diseases. According to the World Health Organization (WHO), diabetes, known as a lifestyle disorder, is anticipated to be the 7th leading cause of death by 2030. Owing to these reasons, several healthcare professionals, institutions, and organizations are campaigning against obesity and encouraging many to lose weight. These factors have collectively propelled the intake of non-sugar sweeteners as consumers are replacing sugar due to its fattening properties. 

The research report includes an extensive analysis of the market drivers and restraints defining the trajectory of the global non-sugar sweeteners market. The research sheds light on the competitive landscape present in the global market by scrutinizing business and marketing strategies of the key players. Furthermore, it offers well-formulated recommendations to existing players and new entrants to help them optimize on the strengths and tackle the weaknesses. Additionally, the report also points out various threats and opportunities existing in the market along with sharing some valuable insights with the readers.

Non-Sugar Sweeteners Market: Trends and Opportunities

High prevalence of obesity and diabetes are the primary growth drivers for the global non-sugar sweeteners market. Both of these conditions demand patients to lose weight with urgency, which has coaxed millions of sufferers to eliminate the intake of sugar from their daily diet. This has resulted in a significant number of people opting for several types of sugar substitutes, which has lent a serious impetus to the global non-sugar sweeteners market.

Currently, the global non-sugar sweeteners market offers two types of products, namely natural non-sugar sweeteners and synthetic non-sugar sweeteners. The natural non-sugar sweeteners are stevia, tagatose, sorbitol, and thaumatin. On the other hand, the synthetic non-sugar sweeteners are saccharin, aspartame, neotame, and sucralose. Consumers battling the dilemma of craving for sweets while trying to lose a few pounds are still opting for a wide range of sweet food products. Thus, tapping into this demand by using non-sugar sweeteners in confectionary, baked products, desserts, and beverages will prove to be a lucrative opportunity for the vendors in the near future.

Non-Sugar Sweeteners Market: Region-wise Outlook

Geographically, the global non-sugar sweeteners market is segmented into North America, Asia Pacific, Europe, and Rest of the World. The report suggests that North America will lead the global market due to the rising pool of obese people. The rise of fitness-conscious population and growing number of weight watchers are expected to drive the demand for non-sugar sweeteners during the forecast period of 2012 and 2018. The growing pool of geriatrics, who are susceptible to conditions such as diabetes, are also anticipated to boost the demand for these sugar alternatives in the near future. According to the research report, the North America holds a 60% share in the overall non-sugar sweeteners market.

The other regions are also projected to witness an upswing of non-sugar sweetener sales as growing number of people are focusing towards living a healthy lifestyle. As growing number of people are realizing the benefits of giving up sugar, they are expected to shift their focus towards non-sugar sweeteners. These are perfect alternatives to regular sugar and thus are easy to adapt to as a substitute in the daily diet.

Key Players Mentioned in the Report

Some of the leading players operating in the non-sugar sweeteners market are Zydus Wellness Ltd., Roquette, Danisco A/S, Nutrasweet Co., JK sucralose Inc., Dulcette Technologies LLC, Merisant worldwide Inc., Imperial Sugar Co., Cargill, Beckmann-Kenko GmbH., Ajinomoto Co. Inc., Purecircle, A&Z Food Additives Co. Ltd, and Celanese Corp.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Non Sugar Sweeteners