Non-linear TV services deliver media on demand to consumers. They are similar to video on demand services, in which consumers can watch their favorite TV program without waiting for a new episode, unlike traditional TV (linear TV). Many companies are thinking about moving away from traditional linear TV to non-linear TV and from preformat to personalization. For non-linear TV services, the main offering for consumers is video on demand services.
The television industry is in the middle of a period of change, as consumers are adopting new ways of consuming content. Several screens are competing for consumer spend, ad budgets, and consumer attention. Across the world, the television industry is in a state of shift from traditional TV to digital TV, as the development and growth of digital video services creates new opportunities and challenges for video content providers. Traditional industry value chains, revenue streams, and business are changing, as broadcasting switches into a multiplatform TV market. New competitors such as Amazon, Netflix, and YouTube are attracting viewers and advertisers in the U.S. and internationally.
Video on demand is gaining popularity nowadays. People are giving more importance to online streaming services rather than traditional TV. The rise of video on demand has many benefits. The video on demand streaming services are leading as people can choose to watch trending movies, whenever and wherever they want. There are many disadvantages of traditional TV operators over video on demand services (non-linear TV services) as they offer no choice. Additionally, video on demand services allow users to unsubscribe to the services. Thus, it is a win-win situation for consumers. Moreover, one can subscribe to many video on demand services at a time because all these different subscriptions put together may still cost lesser than a traditional TV bill.
Internet Protocol Television (IPTV) is driving the non-linear TV (services) market as television programs are broadcast with the help of IPTV. Without broadcasting a variety of shows, IPTV uses video on demand services. Additionally, non-linear TV services are gaining traction currently, as people are giving more importance to online streaming services rather than traditional TV. These factors are projected to drive the growth of the non-linear TV (services) market in the coming years. However, challenges in the digital video industry are projected to restrain the market in the near future. Nevertheless, penetration of smart mobile devices that offer a flexible viewing experience and increase in demand for cross-screen services are estimated to offer new business opportunities and fuel the global non-linear TV (services) market during the forecast period.
The global non-linear TV (services) market can be segmented based on platform, content, and geography. Based on platform, the market can be bifurcated into internet protocol television (IPTV) and over-the-top television (OTT). In terms of content, the market can be categorized into sports, entertainment, education and information, TV commerce.
In terms of region, the global non-linear TV (services) market can be classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is anticipated to hold a leading share of the global non-linear TV (services) systems market during the forecast period due to the presence of global players in the region. The adoption of entertainment content in North America is highest due to the strong presence of video on demand (non-linear) service providers and content producers.
Leading companies operating in the global non-linear TV (services) market include Netflix, Inc., Hulu LLC, Home Box Office, Inc., Verizon Communication, LLC, YouTube, and Canalplay.. Companies are concentrating on launching innovative services to strengthen their position in the market and increase their customer base. They are also investing in research and development operations and concentrating on providing customized services.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.