Non-cariogenic Sweeteners Market Outlook

Dental health has always been consumers’ priority; consumers have always remained conscious of their dental health and have always accepted products that promote dental hygiene. However, increasing consumption of processed food and beverages have resulted in increasing sugar intake by the consumers, which have led to various dental plaques and carries. Furthermore, dental caries has continued to be one of the major dental health problems since ages. Most of the dental carries are the result of excessive sugar intake by the consumers. Cariogenic sugars are considered to be an etiologic agent for dental problems, and hence, measures are taken to cut down the consumption of cariogenic sugars. The increasing tooth decay problems have led to the growing demand for sugar alternatives which are non-cariogenic. The non-cariogenic sweeteners are sugar alternatives that do not pose a risk to the dental health of the consumers and are considered as replacement of the conventional sugar in the market. The increasing demand for non-cariogenic sweeteners among consumers is pushing food and beverage manufacturers to replace their sugars with better alternatives. Besides, growing research and development activities by sugar and sweetener manufacturers are providing strong market prospects for non-cariogenic sweeteners over the forecast period.

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Oral and Dental Health is Paving the Path for Non-Cariogenic Sweeteners

The growing awareness concerning health and wellbeing has made today’s consumers conscious about the overall healthcare of the body. The consumers are switching towards preventive healthcare to avoid the onset of health problems or diseases. Hence, the consumers are adopting healthy products ranging from food to beverages to ingredients used in the products that are beneficial to health. Besides, the consumers are increasingly getting conscious about dental health and are switching towards sugar alternatives which are non-cariogenic to prevent dental caries and plaques. The growing dental problems are thus anticipated to be the primary growth driver for the non-cariogenic sweeteners. The second driving factor for the increasing demand for non-cariogenic sweeteners is expected to be the growing demand from the food and beverage industry. Food and beverage manufacturers are switching to non-cariogenic and fewer calorie sweeteners to gain traction of consumers and to meet up with the changing consumers’ demand and needs. Besides, the pharmaceuticals manufacturers are also updating their inventories with non-cariogenic sweeteners to improve the effectiveness and efficiency of their products. Intense research and development activities coupled with increasing demand from end-user companies are expected to provide robust market opportunities for non-cariogenic sweeteners over the forecast period.

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Non-cariogenic Sweeteners Market: Segmentation

The non-cariogenic sweeteners market can be segmented based on nature, product type, grade, and end use

Based on nature, the non-cariogenic sweeteners market can be segmented as –

  • Natural
  • Artificial

Based on product type, the non-cariogenic sweeteners market can be segmented as –

  • Caloric/Nutritive sweetener
    • Poly alcohols
      • Xylitol
      • Sorbitol
    • Hydrogenated starch hydrosylates
      • Lycasin
      • Palatinit
    • Coupling sugars
      • Sorbose
      • Palatinose
  • Non-Caloric/Non-nutritive sweetener
    • Cyclamate
    • Saccharin
    • Aspartame
    • Sucralose
    • Neotame

Based on grade, the non-cariogenic sweeteners market can be segmented as –

  • Food Grade
  • Pharmaceutical Grade
  • Industrial Grade

Based on end use, the non-cariogenic sweeteners market can be segmented as –

  • Food
    • Bakery
    • Confectionery
    • Dairy Products
    • Processed Food
    • Others
  • Beverage
    • Alcoholic
    • Non Alcoholic
  • Pharmaceuticals
  • Table Top Sweeteners

Non-cariogenic Sweeteners Market: Regional Analysis

The market for non-cariogenic sweeteners is anticipated to witness growing demand in the developed economies of North America and Europe owing to the increasing consumers’ awareness concerning dental health and hygiene. Besides growing initiatives from the food and beverage manufacturers to increase the usage of sugar alternatives like non-cariogenic sweeteners in their food and beverage products is providing strong market prospects for the growing market demand for non-cariogenic sweeteners over the forecast period. The market players operating in the non-cariogenic sweeteners market are anticipated to strengthen their supply chain via backward integration which is expected to improve the quality and profit margins of the products. Besides, product transparency and aggressive marketing strategy are anticipated to provide momentum to the non-cariogenic sweetener manufacturers. 

Non-cariogenic Sweeteners Market: Key Participants

The key players in the global Non-cariogenic sweeteners market are:

  • MacAndrews & Forbes Incorporated
  • Tate & Lyle Plc
  • DowDuPont, Inc.
  • Cargill, Incorporated
  • Ajinomoto Co., Inc.
  • Archer Daniels Midland Company
  • Symrise AG
  • Associated British Foods PLC
  • Wilmar International Limited
  • Ingredion Incorporated
  • American Sugar Refining, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Non Cariogenic Sweeteners Market

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