Global Non-Alcoholic Wine and Beer Market: Brief Account
The global market for non-alcoholic wine and beer market is anticipated to show an exponential rise during the forecast period 2018-2026, owing to gradual inclination of consumers towards healthier non-alcoholic beverages. Rising consumer awareness regarding the adversarial impact that alcohol cause in one’s body is fueling the demand for non-alcoholic wine and beer. Rise in disposable income and change in lifestyle is favoring the growth of the market. Significant rise in non-alcoholic drinkers across the world is further helping the market to grow stupendously. Rise in socialization in order to maintain social status will lead to increase in consumption of non-alcoholic wine and beer among non-drinkers, this is anticipated to stimulate the market.
Global Non-Alcoholic Wine and Beer Market: Drivers and Restraints
The global non-alcoholic wine and beer market is witnessing a strong demand due to increasing uptake of less alcoholic or zero alcohol beverages. Apart from these, rapid urbanization, rising pub culture, and increasing spending power are likely to fuel the adoption of non-alcoholic wine and beer. Gradual shift of particularly young population towards zero alcohol beverage as it consist of sophisticated and experimental flavors is driving the market. In recent years, cider variant is gaining an immense popularity among millennials, thus boosting the growth of the market.
Various alcohol manufactures are experimenting with various strategies in order to increase their sales in alcohol prohibition states such as Islamic states. They are attracting the customer by producing alcohol-free wine and beer variants in the state. These is predicted to thrive the market. Rise in popularity of these beverage in the Middle East countries are expected to create lucrative growth opportunities for the players. Apart from these, stringent rules and regulation such alcohol consumption age limit by government of various countries to thrust the market.
However availability of substitute beverages in the carbonated and natural based form is prognosticated to hamper market growth.
Global Non-Alcoholic Wine and Beer Market: Regional Outlook
Europe has experienced a strong demand for non-alcoholic wine and beer due to rising awareness among the consumers. Apart from these, presence of key players in the region is causing a positive influence on the market. Rapid advancement in technology and fast adoption of these technology in Europe will help the market to expand at a robust CAGR. However, Asia Pacific is expected to rise at a stellar rate during the assessed period owing to rise in disposable income, and economic development in the region. Furthermore, entry of new players in the region is likely to boost the market.
Global Non-Alcoholic Wine and Beer Market: Companies Mentioned
Some of the players in the market are Moscow Brewing Company, Anheuser-Busch InBev, Heineken N.V., Calsberg, and Erdinger Weibbrau.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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