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The global non-alcoholic wine and beer market is projected to develop at a promising rate from 2021 to 2031 (forecast period). The global non-alcoholic wine and beer market is expected to grow due to consumers' steady shift toward non-alcoholic beverages. Moreover, increasing consumer awareness of the negative effects that alcohol has on the body is likely to boost the demand for non-alcoholic wine and beer. Furthermore, the increasing spending power and changes in lifestyle are projected to propel the global non-alcoholic wine and beer market. The significant increase of non-alcoholic drinkers worldwide is expected to strengthen the global non-alcoholic wine and beer market growth.
Key players operating in the global non-alcoholic wine and beer market are Moscow Brewing Company, Anheuser-Busch InBev, Erdinger Weibbrau, and Carlsberg, Heineken N.V.
New product launches, strategic alliances, mergers and acquisitions, and product innovation are some of the primary strategies used by market participants to increase their market share.
For instance, in May 2020, Carlsberg, a Danish brewer, and Marston's, a British pub and cask ale company, entered into a partnership to provide Carlsberg beers to Marston's 1,400 UK pubs.
The global non-alcoholic wine and beer market is expected to grow due to the growing popularity of less or zero alcohol beverages. Aside from these factors, expanding urbanization, growing drinking culture, and a rise in spending power is anticipated to boost the popularity of non-alcoholic wine and beer. Moreover, high demand from the young population is projected to bolster the global non-alcoholic wine and beer market growth. Cider variants have gained enormous appeal among millennials in the past few years, which is anticipated to aid market development.
Furthermore, rapid advancements in the brewing industry for reducing alcohol levels, such as enhanced membrane-based technology and vacuum distillation, are improving beverage quality. Numerous alcohol manufacturers are trying various techniques to enhance sales in alcohol prohibition jurisdictions such as Islamic states. They are enticing customers by offering alcohol-free wine and beer versions. Such aspects are expected to support market growth. In addition, the rising popularity of such beverages in Middle Eastern countries is projected to open up attractive growth potential for market players.
Moreover, due to the increasing prevalence of cardiovascular disease among the young and senior populations as a result of high alcoholic drink intake, manufacturers have been compelled to create low and alcohol-free wine and beverage variants in order to increase their non-alcoholic wine and beer market share.
The non-alcoholic wine and beer market in Europe is anticipated to expand during the forecast period. The presence of significant liquor makers and well-established breweries in France, Germany, Italy, and the United Kingdom, along with a greater consumer acceptance rate, is likely to drive the regional market. Moreover, the regional market is expected to gain from the presence of a vast number of machinery providers and significant developments in manufacturing equipment and liquor processing technologies.
The Asia Pacific non-alcoholic wine and beer market is estimated to grow during the forecast period. Product demand in the region is likely to be driven by aspects such as significant economic development, increasing consumer expenditure, and rising health awareness about the consequences of alcohol consumption. Moreover, emerging countries such as India, Mexico, China, Indonesia, and Brazil are expected to support regional markets due to a greater customer base and growing demand for low and no alcoholic beverages. Furthermore, the rapid rise of new market players as a result of strict alcohol consumption rules, mainly in Islamic nations, is projected to boost the regional market.
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Non-Alcoholic Wine and Beer Market
