According to the latest research by Transparency Market Research, the No-Added-Sugar Drinkable market is set to witness significant growth during 2021-2031. Demand for No-Added-Sugar Drinkable yogurt has increased in the pandemic situation, with the growing awareness among the consumers about the nutritional benefits as no sugar will prevent the consumer from harmful diseases such as diabetes, obesity, weight gain, and even heart diseases. With the increase in obesity, cause increase in heart disease. People are getting more aware and conscious about their health which causes increase in popularity or demand of no-added-sugar drinkable yogurt in the market and during the pandemic the market demand were constant.
What is Driving Demand for No-Added-Sugar Drinkable Yogurt?
A considerable amount of sugar is added to yogurt to enhance the taste, which can lead to health problems such as diabetes, weight gain, dangerous inflammation, and heart illnesses. According to the National Centre for Biotechnology Information (NCBI), most of the population is prone to lactose intolerance globally. This leads to an increase in lactose-free products or no-added-sugar products or sugar-free products. With the increase in awareness among the consumer, the customer is shifting towards no-added-sugar drinkable yogurt from normal flavored yogurt which tends to generate more demand for no-added-sugar drainable yogurt. No-Added-Sugar Drinkable Yogurt comes with the same nutrition content and similar taste with almost no sugar content making the product similar to normal yogurt with more benefits.
Asia Pacific demand tends to increase with the change in demand for healthy and costly food and beverages, growing western culture in consumer diets can be observed in the region.
As a result of its health benefits, in China, yogurt is more popular than milk. As China's population suffers from heart disease, obesity, high blood pressure, high cholestrol and type two diabetes, the demand for sugar-free products is on the rise. Here no-added sugar drinkable yogurt gets an advantage as yogurt is one of the preferred drinks and with no added sugar increases advanced nutrition value and it can be treated as a slimming agent and helps to improve immunity in children. Moreover replacing foods containing a lot of sugar with a healthier alternative can help a person acquire all of the vitamins and minerals they need without gaining weight. Weight loss may also be a benefit.
Europe is one of the dominant markets for no-added-sugar drinkable yogurt and is self-sufficient in dairy products as it is the hub for dairy giants like Fage International, Yeo Valley and other dairy giant . And these Dairy giants constantly working and launching a new product to fulfil customer needs for a no-sugar or lactose-free product at a low cost.
The demand for no-added-sugar yogurt is due to innovation done by companies in yogurt and the benefits form yogurt like it reduces the risk of type two diabetes, prevention, and treatment of osteoporosis, prevention of colon cancer, healthy digestion, reduction of bad cholesterol, and others. No-added sugar comes with a wide variety of flavors makes it the preferred product among diet-concise people or customers suffering from obesity as obesity is among the popular decease people suffering from in Europe.
The key player in the no-added-sugar drinkable yogurt are as follows:
Based on distribution channel, the market can be divided into the following:
Based on category, the market can be divided into the following:
Based on product type, the market can be divided into the following:
Based on regional, the market can be divided into the following: