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NFC (Near Field Communication) is a short-range wireless connectivity technology that uses induction of magnetic field to enable communication between NFC enabled devices. Over the course of time, with the evolution of technology and rise in the smartphone market, NFC has found potential application in various sectors such as payment, ticketing, and packaging to name some. NFC enabled connected bottles are integrated NFC chip on its cap or label which can be scanned with NFC enabled smartphones to extract information regarding the particular bottle and its content.

Global NFC Enabled Connected Bottles Market: Drivers & Restraints

The growth of global NFC enabled connected bottles market is driven by the rising concern among the consumers about the legitimacy of products they buy due to the availability of counterfeit FMCG and pharmaceutical products in the market. To counter the same, manufacturers are also opting for new packaging technologies for their products that not only confirms the authenticity of their products; it also helps in endorsing their products. Furthermore, the rise in some smartphone users and tech-savvy people can be attributed to the growth of global NFC enabled connected bottles growth. On the plus side, NFC doesn’t require internet connectivity to scan or extract data from the bottles. Some of the trends identified in the global NFC enabled connected bottles market are partnerships among the NFC technology providers and manufacturers. For instance, alcoholic beverage manufacturer “Malibu” has partnered with “SharpEnd” to create the technology for their campaign “Because of Summer,” where the consumers can use their NFC enabled smartphones to access the campaign information by tapping the device on the image on the bottle. However, the cost of integrating NFC technology with the bottles is a costlier affair along with security threats might hamper the growth of global NFC enabled connected bottles market globally.     

Global NFC Enabled Connected Bottles Market: Segmentation

The global NFC enabled connected bottles market is segmented on the basis of NFC tag types, applications, and region.

On the basis of NFC tag types, the global NFC Enabled Connected Bottles market is segmented into:

  • Mifare Classic
  • Type 1
  • Type 2
  • Type 4

On the basis of applications, the global NFC Enabled Connected Bottles market is segmented into:

  • Food & Beverages
  • Alcoholic Beverages
  • Pharmaceuticals

NFC Enabled Connected Bottles Market: Regional Outlook

Based on the geographies, global NFC enabled connected bottles market is segmented into five key regions -- North America, Latin America, Europe, APAC, and the Middle East & Africa. Among the aforementioned regions, North America accounts for significant share of NFC enabled connected bottles market, owing to the rapid rise in NFC transactions made by smartphones in the region as compared to other regions.

Europe is followed by North America market for NFC enabled connected bottles market, owing to the wide use of NFC technology among the renowned alcoholic beverage manufacturers in the region such as Remy Martin and Johnnie Walker to name some. The Asia-Pacific market for NFC enabled connected bottle is followed by the Europe market, owing to the substantial growth of packaging industry in the region and demand for new technologies in packaging from different industries. Overall, the outlook of NFC enabled connected bottle market will have a positive growth over the forecast period, owing to the emergence of NFC technology in the packaging industry as an anti-counterfeiting measure.

Global NFC Enabled Connected Bottles Market: Key Players

Some of the major players identified in the global NFC enabled connected bottles market include, WS Packaging Group, Inc., SharpEnd, Jones Packaging Inc., Avery Dennison Corporation, Thinfilm, Rehrig Pacific Company and VINUT BEVERAGE  among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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