Next Generation OSS and BSS Market

Next Generation OSS and BSS Market Introduction

The Next Generation OSS (Operations Support Systems) and BSS (Business Support Systems) Market represents a cornerstone of the evolving telecommunications landscape, enabling service providers to manage, automate, and optimize their operational and business processes in an increasingly digital and data-driven ecosystem. These next-generation solutions combine advanced analytics, artificial intelligence (AI), cloud computing, and automation to deliver agility, scalability, and real-time visibility across telecom networks and customer operations.

With the global expansion of 5G networks, the proliferation of IoT devices, and growing customer demand for personalized digital experiences, the modernization of OSS/BSS systems has become a strategic necessity for telecom operators. Traditional legacy systems are no longer sufficient to support dynamic service delivery, multi-vendor integration, and rapid product innovation. Consequently, communication service providers (CSPs) are transitioning to cloud-native, AI-empowered OSS/BSS platforms that support zero-touch automation, predictive analytics, and network slicing for 5G use cases.

The scope of the next-generation OSS and BSS market extends beyond telecom into sectors like utilities, media, and IT services, which are adopting similar architectures for service orchestration and customer management. As digitization deepens globally, the market is poised for robust growth through 2035, driven by technological convergence, regulatory reform, and increasing pressure for operational efficiency.

Market Growth Drivers

• Rapid 5G Network Deployment and Digital Transformation
  The large-scale rollout of 5G networks is accelerating demand for agile OSS/BSS systems capable of managing complex network functions, dynamic billing, and service orchestration. These systems enable operators to offer differentiated 5G services, reduce latency, and enhance customer experiences, fueling market expansion.
• Increasing Adoption of AI and Automation in Telecom Operations
  Automation and AI-driven analytics streamline network management, fault detection, and revenue assurance within OSS/BSS platforms. This reduces operational costs, improves service uptime, and enables predictive maintenance, leading to higher efficiency and profitability for service providers.

Market Trends and Opportunities

The Next Generation OSS and BSS Market is experiencing transformative shifts driven by the convergence of cloud, AI, and automation technologies. One of the most significant trends is the adoption of cloud-native, microservices-based architectures that allow CSPs to scale operations dynamically, deploy services faster, and minimize infrastructure costs. Cloudification also enables continuous integration and continuous deployment (CI/CD), fostering agility in product rollouts.

Another major trend is the integration of AI and machine learning (ML) for proactive decision-making. AI-powered analytics in OSS and BSS systems are enhancing predictive maintenance, network optimization, and churn management. AI-enabled service orchestration tools are also helping operators manage the growing complexity of 5G, IoT, and multi-access edge computing (MEC) environments.

Digital customer experience management (CEM) has become a strategic priority, driving the adoption of real-time billing, personalized offers, and self-service portals. The shift toward zero-touch operations and intent-based networking is enabling operators to automate workflows across service assurance, provisioning, and revenue management.

Moreover, open-source frameworks and standards-based interoperability (such as TM Forum’s Open Digital Architecture) are reducing vendor lock-in and fostering ecosystem collaboration. Vendors are also focusing on partnerships with hyperscalers like AWS, Google Cloud, and Microsoft Azure to deliver SaaS-based OSS/BSS offerings, opening new business models such as subscription-based licensing.

Emerging opportunities lie in IoT connectivity management, 5G monetization, and enterprise service orchestration. As industries like manufacturing, transportation, and energy deploy private 5G networks, the need for advanced OSS/BSS solutions for service assurance, SLA monitoring, and billing management will surge. The convergence of network intelligence, cloud orchestration, and digital engagement platforms continues to redefine the future of OSS and BSS.

Market Regional Outlook

North America currently dominates the global next-generation OSS and BSS market, supported by early 5G adoption, strong presence of major telecom operators, and substantial investments in digital transformation. The U.S. leads the region with aggressive rollouts of cloud-native OSS/BSS systems by carriers such as AT&T, Verizon, and T-Mobile. High penetration of IoT and smart device ecosystems further strengthens regional demand for real-time analytics and automated service management solutions.

Europe follows closely, driven by stringent data governance regulations, rapid 5G commercialization, and strong government support for digital infrastructure initiatives. Countries such as the U.K., Germany, and France are adopting AI-driven BSS systems for intelligent billing, customer retention, and compliance management.

Asia Pacific is expected to register the fastest CAGR from 2025 to 2035 due to large-scale telecom expansions in China, India, Japan, and South Korea. Rapid digitalization, smart city development, and the rising number of mobile subscribers are fueling demand for advanced OSS/BSS integration. Meanwhile, Latin America and the Middle East & Africa show growing potential as operators modernize their legacy systems to enhance operational efficiency and service innovation.

Market Segmentation

By Product Type

• Operations Support Systems (OSS)
  • Network Monitoring & Management
  • Service Assurance
  • Fault Management
  • Configuration & Inventory Management
• Business Support Systems (BSS)
  • Billing & Revenue Management
  • Customer Relationship Management (CRM)
  • Product Lifecycle Management
  • Order & Fulfillment Management

By Deployment Model

• On-Premise
• Cloud-Based
• Hybrid

By Application

• Network Optimization and Planning
• Customer Experience Management (CEM)
• Service Delivery and Orchestration
• Revenue and Billing Management
• Fraud Management
• Workforce and Resource Management

By End User / Industry Vertical

• Telecommunications Operators
• Internet Service Providers (ISPs)
• Managed Service Providers (MSPs)
• Cloud and Data Center Providers
• Utilities and Energy Companies
• IT and Software Enterprises

Regions Covered

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

Countries Covered

• U.S.
• Canada
• Germany
• U.K.
• France
• Italy
• Spain
• The Netherlands
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Brazil
• Mexico
• Argentina
• GCC Countries
• South Africa

Key Players Operating in the Global Next Generation OSS and BSS Market

• Amdocs Ltd.
• Ericsson AB
• Nokia Corporation
• Huawei Technologies Co., Ltd.
• Netcracker Technology Corporation
• IBM Corporation
• Other Prominent Players