Global Next Gen TV (ATSC TV) Market: Introduction

The development of next gen TV (ATSC TV) is the latest version of over-the-air antenna TV. It can be referred to as an Internet Protocol (IP) based system which enables internet content and services alongside the traditional over-the-air broadcast signal. Frequency of signals with respect to the latest version of ATSC is highly strong in terms of quality and distance.

Next gen TV (ATSC TV) have the capability to carry high-quality Ultra HD 4K video, High Dynamic Range and wide color gamut, and high frame rates up to 120Hz.

next gen tv atsc tv market

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Global Next Gen TV (ATSC TV) Market – Dynamics

Rising Demand for Better Video Viewing Experience

Demand for ultra-high quality and better video viewing experience has increased across the globe. Demand for 4K and ultra HD smart television has increased extensively. Players such as Amazon Prime, Netflix, and YouTube are integrating next gen TV (ATSC TV) technology on their platforms so that the video viewing experience can be improved and enhanced. Rising demand for better picture and video quality is driving the growth of the next gen TV (ATSC TV) market.

Rising Demand for Better Video Experience in Data-strapped Locations

Next gen TV (ATSC TV) has the ability to ensure that high quality data can be transferred with less consumption of data as compared to advanced video coding AVC. Next gen TV (ATSC TV) has the ability to stream high-quality video. Next gen TV (ATSC TV) can push 720p at less than 1.5Mbps.  Demand for next gen TV (ATSC TV) is rising with high efficiency.

Improper Network Infrastructure Hampering the Growth of the Next Gen TV (ATSC TV) Market

Substantial demand for better viewing experiences necessitates standard network infrastructure. Many Southeast Asian countries, African countries, and South American countries lag behind due to poor network infrastructure, which do not even meet the basic global standards. This could hamper the growth of the next gen TV (ATSC TV) market.

North America Expected to Dominate the Global Next Gen TV (ATSC TV) Market

In terms of region, the global next gen TV (ATSC TV) market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global next gen TV (ATSC TV) market during the forecast period, due to strongest network infrastructure as compared to other regions.

next gen tv atsc tv market 1

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Global Next Gen TV (ATSC TV) Market – Competitive Landscape

  • In January 2020, Samsung Electronics announced that its upcoming 2020 QLED 8K television will offer ATSC 3.0 tuners, with the potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available.
  • In January 2020, an announcement at CES 2020 stated that the first U.S. consumer television receivers equipped with NEXTGEN TV capabilities are coming to retail stores later this year.

Cisco Systems Inc.

Established in 1984, Cisco Systems Inc. designs, manufactures, and sells Internet protocol-based networking products for communications and Information Technology industries. The company is highly focused on providing video platforms which improve the video viewing experience, bandwidth, latency, and quality of the video.

Samsung Electronics

Established in 1938, Samsung is a designer, manufacturer and distributor of electronic products that includes mobile phones, Smart TVs, and Next Gen TVs. The company is highly focused on providing better viewing/video experience to its customers. In January 2020, Samsung Electronics adds NEXTGEN TV to 2020 QLED 8K Line-up.

Global Next Gen TV (ATSC TV) Market: Segmentation

The global next gen TV (ATSC TV) market can be segmented based on:

  • Component
  • Region

Global Next Gen TV (ATSC TV) Market, by Component

Based on component, the global next gen TV (ATSC TV) market can be divided into:

  • Platform
  • Services
    • Consulting
    • Installation
    • Support/Maintenance

Regional analysis of the global next gen TV (ATSC TV) market:

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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