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Network Traffic Analysis Solutions Market - Snapshot

Network traffic analysis can be defined as the process of recording, reviewing, and analyzing network traffic data. This is done to review the network’s performance in terms of security, operations, management, and/or general network health monitoring. The admin can perform network traffic analysis either manually or through automated techniques or solutions to review network traffic statistics and granular level detail. Network traffic analysis can also be used by hackers/intruders/attackers to analyze the network traffic pattern to find vulnerabilities and exploit them.

The global network traffic analysis solutions market was valued at US$ 1,527.6 Mn in 2017. It is anticipated to expand at a CAGR of 15.2% during the forecast period.


Rise in the number of connected smart devices and increasing IT security budgets are expected to be major drivers of the network traffic analysis solutions market. To minimize/eliminate the chances of cyber-attacks, various organizations are compelled to increase their IT spending on advanced network security solutions. The market is also expected to receive a boost from advancements in the field of cyber security and rise in the number of smart city projects. Furthermore, migration toward cloud computing is expected to drive the market in the next few years. Cloud-based solutions require managed services, which is directly eliminating in-house IT support. In addition, growth of micro, small, and medium enterprises (MSMEs) is a key factor that is expected to fuel the network traffic analysis solutions market in the coming years. Unlike large enterprises, SMEs do not have in-house IT capabilities and are thus dependent on service providers for their security, communications, and IT requirements. However, the market is expected to be hindered by concerns over data security due to vulnerable networks with infrequent security updates. Moreover, the market is expected to face restraints as the bring your own device (BYOD) movement is gaining momentum.

With more new countries/regions set to announce their 5G plans, the industry is expected to witness tremendous growth in the 5G market as well as in the total amount of data generated.

The global network traffic analysis solutions market is expected to be driven by the North America region. North America is estimated to constitute a major market share during the forecast period, with the U.S. contributing most to the region’s revenue. North America is expected to hold about one third of the global market share in terms of revenue. Presence of major industry players in the region and high adoption of network traffic analysis software across many verticals are expected to drive the market in the region. The presence of necessary Internet and communication infrastructure is also expected to bolster market growth. North America is also helped by the rapidly expanding cyber security industry owing to increased cyber-attacks.The region is projected to be followed by Europe and Asia Pacific in terms of market share.

Major players operating in the network traffic analysis solutions market include GREYCORTEX s.r.o., Genie Networks, Flowmon Networks, Zoho Corporation, Hewlett Packard Enterprise Co., Ipswitch, Inc., Cisco Systems, Inc., Bricata, Inc., CA Technologies, Palo Alto Networks, Inc., Netreo Inc., Dynatrace LLC and Netmon Inc.

Network Traffic Analysis Solutions Market - Snapshot

Network traffic analysis solution (NTA) is a method of monitoring network availability and activity to identify anomalies, including security and operational issues. A key step of setting up network traffic analysis solution is ensuring you’re collecting data from the right sources. Flow data is great if you are looking for traffic volumes and mapping the journey of a network packet from its origin to its destination. This level of information can help detect unauthorized WAN traffic and utilize network resources and performance, but it can lack rich detail and context to dig into cybersecurity issues.

Common use cases for network traffic analysis solutions include:

  • Collecting a real-time and historical record of what’s happening on your network
  • Detecting malware such as ransomware activity
  • Detecting the use of vulnerable protocols and ciphers
  • Troubleshooting a slow network
  • Improving internal visibility and eliminating blind spots

Implementing a network traffic analysis solution that can continuously monitor network traffic gives you the insight you need to optimize network performance, minimize your attack surface, enhance security, and improve the management of your resources. However, knowing how to monitor network traffic is not enough. It’s important to also consider the data sources for your network monitoring tool; two of the most common are flow data (acquired from devices like routers) and packet data (from SPAN, mirror ports, and network TAPs).

With the constant threat of cyberattacks today, it can feel overwhelming for security professionals to ensure that as much of an organization’s environment is covered as possible. The network is a critical element of their attack surface; gaining visibility into their network data provides one more area they can detect attacks and stop them early. Benefits of network traffic analysis solutions include improved visibility into devices connecting to your network (e.g. IoT devices, healthcare visitors), meeting compliance requirements, troubleshooting operational and security issues, and responding to investigations faster with rich detail and additional network context among many others.

Network Traffic Analysis Solutions Market: Overview and Segmentation

Increasing adoption of traffic analysis solutions by organizations due to growing need for better management tools to manage applications and provide an efficient infrastructure is driving the growth of the network traffic analysis solutions market. Amidst this space, the end-use industry has seen a swift shift in the demand and supply trend. These changes are driven by both push from regulatory changes andtechnology augmented cost effective solutions and services. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a period of ten years, viz. from 2016-2026. The report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions. The demand estimates of the network traffic analysis solutions market has been broadly analyzed by segmenting it on the basis of component, which includes the following segments –solutions and services.The solutions segment is further sub-segmented into traffic behavior analysis, network troubleshooting, network security monitoring, network bandwidth monitoring, peering analysis and others. The services segment is further segregated into managed/outsourced services and professional services. On the basis of deployment type, the market is segmented into cloud and on-premises. In terms of user type, the market is segmented into small and medium enterprise (SME) and large enterprise.

Based on end-use industry, the market has been analyzed for two major categories:enterprises and service providers. The enterprises segment is further sub-segmented into BFSI, government, healthcare, energy & utilities, education, manufacturing, retail, and others (media & entertainment, aerospace & defense, and hospitality). The service provider segment is further split into telecom service providers, internet service providers, internet data center service providers, managed service providers, cloud service providers, and others.

The above detailed analysis of the market has been provided for the following geographic segments: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. Across each of these regions, top-line market estimates for the U.S., Canada, U.K, Germany, France, Russia, China, India, Japan, Australia, GCC, South Africa, and Brazil hasbeen included within the research scope.

To further support market analysis and help build deep understanding of growth dynamics, the report provides the following analyses –Internet Traffic Analysis, 2017 and 2021, active internet users (%) by region, regulations and policies – by region, case study/ use cases- network traffic analysis solutions deployment,Porter’s Five Forces Analysis, PESTLE analysis, network traffic analysis, solutions ecosystem analysis, market attractiveness analysis, network traffic analysis solutions, market concentration rate,and competition matrix providing matrix of competitive positioning of key players as per select parameters.

Global Network Traffic Analysis Solutions Market: Research Methodology

The market sizing methodology adopted involved a multi-pronged approach, ultimately resulting in data being triangulated from all models/approaches. Primary focus has been on analyzing information as retrieved through the primary approach which required interaction with industry experts. These included professionals across companies involved at various stages of the ecosystem/supply chain. Data heads such as internet traffic analysis, active internet users by region, capital expenditure trends, technology hurdles and outlook, and key market developments were some of the parameters modelled based on inputs received. These were simultaneously also verified against information collected through different secondary sources. Major sources include company annual reports, analyst briefings, technology white papers, industry magazines/publications, expert blogs, and paid secondary databases. Apart from data aggregated from these models, the process also involved analysis against available in- house repository and expert panel opinion.

Global Network Traffic Analysis Solutions Market: Competitive Dynamics

The analysis included in the report has been developed based on a study of key performance parameters of companies active across the ecosystem, with service providers making up the majority of the list. Some of the players/companies which were subsequently profiled and included in the final report draft include GREYCORTEX s.r.o., Genie Networks, Flowmon Networks, Zoho Corporation, Hewlett Packard Enterprise Co., Ipswitch, Inc., Cisco Systems, Inc., Bricata, Inc., CA Technologies, Palo Alto Networks, Inc., Netreo Inc., Dynatrace LLC, and NetmonInc.

Thenetwork traffic analysis solutions markethas been segmented as below:

Market Segmentation:Global Network Traffic Analysis Solutions Market

by Component

  • Solutions
    • Traffic Behavior Analysis
    • Network Troubleshooting
    • Network Security Monitoring
    • Network Bandwidth Monitoring
    • Peering Analysis
    • Others (Network Capacity Planning and Network Traffic Forensic)
  • Services
    • Managed/Outsourced
    • Professional
      • Consulting
      • System Integration
      • Operation and Maintenance

 By Deployment

  • On-premise
  • Cloud-based

By User

  • Small and Medium Enterprises
  • Large Enterprises

By Industry

  • Enterprises
    • BFSI
    • Healthcare
    • Government
    • Retail
    • Energy & Utilities
    • Education
    • Manufacturing
    • Others (Media & Entertainment, IT, Aerospace & Defense and Hospitality)
  • Service Providers
    • Telecom Service Providers
    • Internet Service Providers
    • Internet Data Center Service Providers
    • Managed Service Providers
    • Cloud Service Providers
    • Others (Cable Network Providers, etc.)

 By countries/regions.

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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Network Traffic Analysis Solutions Market 2018 2026

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