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Network Traffic Analysis Market: What Drives Industry Interest

Network traffic analysis—technologies and solutions—are gaining traction with businesses across various industries seeking to implement comprehensive cybersecurity programs for various ends. The ambit of solutions in the network traffic analysis market can be fairly wide, but the starting point is analyzing whether origin of data is mapped to the correct destination. Identifying security and operational issues to optimize network performance and to detect vulnerable protocols, isolate any security threats, and deep packet inspection are some of the major applications of the technologies. The role of technologies and solutions in detecting and preventing any unauthorized WAN traffic is growing, and so are use cases network traffic analysis in cybersecurity programs. The role of such programs in gaining comprehensive visibility of network uptime and availability has also grown in network monitoring.

The network traffic analysis market has evolved substantially over the years, to meet advanced need of encrypted traffic analysis, and entity tracking. The study presents a scrutiny of key drivers and trends, prevailing competitive scenario in key markets, and winning business propositions that key incumbent players to tap into in near future.

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Network Traffic Analysis Market: Drivers

The drive for products in the network traffic analysis market has stemmed from the demand for robust cybersecurity programs to thwart attempts of attackers to find out creative ways to pose security threats to network compute resources, applications, end users, and destinations. The adoption of network traffic analysis for generating network traffic-based alerts to the internal interfaces of firewalls has also increased significantly. Furthermore, the growing threats of ransomware attacks among enterprises is a key driver for demand in the network traffic analysis market.

Another key trend in the network traffic analysis market is growing demand for such solution in IoT-connected devices, and smart consumer devices. CIOs of organizations across industries thus find network traffic analysis products and solutions a worthwhile investment to secure the network. The modernization of network for smart city infrastructure is a key factor that has enormously expanded the horizon in the network traffic analysis market. Another key proposition is in meeting the network security protocols for organizations in healthcare industry, where IoT devices have proliferated.

Network Traffic Analysis Market: Consumer Propositions Companies Look for

A growing number of companies are leaning on harnessing cutting-edge technologies and advanced tools in the products that are used in network traffic analysis. Incorporation of machine learning and AI has boosted the capacity of network traffic analysis products. Top players are targeting new revenue streams by intending to meet the current and emerging needs of cloud solutions providers and users in various industries. A few companies are eyeing steady opportunity sin the network traffics analysis makrut by offering leading-edge cyber threat prevention to organizations in the government sector. The growing significance of protocol for identity management in corporate sector is another compelling proposition being targeted by various players in the market.

Some of the key players in the network traffic analysis market are:

  • SolarWinds
  • NETSCOUT Systems, Inc.
  • NEC Corporation
  • Core Security Technologies
  • Cloudflare, Inc
  • Broadcom Corporation
  • Awake Security Inc.

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Network Traffic Analysis Market: Regional Growth Dynamics

On the global landscape, developed and emerging economies in Asia Pacific, Europe, and North America have been potentially lucrative markets. Emerging economies in particular have been witnessing massive opportunities, due to growing awareness about the benefits of a robust cybersecurity protocols. Moreover, growing spending on the solutions by organizations across industries in developed nations in North America and Asia Pacific has fueled the revenue generation in the global network traffic analysis market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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