Network traffic analysis—technologies and solutions—are gaining traction with businesses across various industries seeking to implement comprehensive cybersecurity programs for various ends. The ambit of solutions in the network traffic analysis market can be fairly wide, but the starting point is analyzing whether origin of data is mapped to the correct destination. Identifying security and operational issues to optimize network performance and to detect vulnerable protocols, isolate any security threats, and deep packet inspection are some of the major applications of the technologies. The role of technologies and solutions in detecting and preventing any unauthorized WAN traffic is growing, and so are use cases network traffic analysis in cybersecurity programs. The role of such programs in gaining comprehensive visibility of network uptime and availability has also grown in network monitoring.
The network traffic analysis market has evolved substantially over the years, to meet advanced need of encrypted traffic analysis, and entity tracking. The study presents a scrutiny of key drivers and trends, prevailing competitive scenario in key markets, and winning business propositions that key incumbent players to tap into in near future.
The drive for products in the network traffic analysis market has stemmed from the demand for robust cybersecurity programs to thwart attempts of attackers to find out creative ways to pose security threats to network compute resources, applications, end users, and destinations. The adoption of network traffic analysis for generating network traffic-based alerts to the internal interfaces of firewalls has also increased significantly. Furthermore, the growing threats of ransomware attacks among enterprises is a key driver for demand in the network traffic analysis market.
Another key trend in the network traffic analysis market is growing demand for such solution in IoT-connected devices, and smart consumer devices. CIOs of organizations across industries thus find network traffic analysis products and solutions a worthwhile investment to secure the network. The modernization of network for smart city infrastructure is a key factor that has enormously expanded the horizon in the network traffic analysis market. Another key proposition is in meeting the network security protocols for organizations in healthcare industry, where IoT devices have proliferated.
A growing number of companies are leaning on harnessing cutting-edge technologies and advanced tools in the products that are used in network traffic analysis. Incorporation of machine learning and AI has boosted the capacity of network traffic analysis products. Top players are targeting new revenue streams by intending to meet the current and emerging needs of cloud solutions providers and users in various industries. A few companies are eyeing steady opportunity sin the network traffics analysis makrut by offering leading-edge cyber threat prevention to organizations in the government sector. The growing significance of protocol for identity management in corporate sector is another compelling proposition being targeted by various players in the market.
Some of the key players in the network traffic analysis market are:
On the global landscape, developed and emerging economies in Asia Pacific, Europe, and North America have been potentially lucrative markets. Emerging economies in particular have been witnessing massive opportunities, due to growing awareness about the benefits of a robust cybersecurity protocols. Moreover, growing spending on the solutions by organizations across industries in developed nations in North America and Asia Pacific has fueled the revenue generation in the global network traffic analysis market.
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