Networks are important for all types of communication and data transfer operations in enterprises. Companies prefer private networks for data protection and to ensure privacy. Network bandwidth management software allows IT administrators to monitor and control the bandwidth of the enterprise network. Network latency is the root of many problems faced by enterprises during the use of internet. This software offers services to reduce the latency rate during transmission and also assigns the specific bandwidth for a particular department or user. Using network bandwidth management software, an administrator can allocate the bandwidth to a particular user or application during peak time to avoid traffic congestion on the network. IT companies often require high speed internet bandwidth for uploading the software programs on the network which generates high network bandwidth demand. Ineffective use of network bandwidth can cause slow internet speed, and it also decreases the quality of calls on session initiation protocol (SIP), voice over internet protocol (VoIP), and electronic private branch exchange (EPABX) service which shares the network. Network congestion also increases because of heavy download and uploads, system backup, and if staff and guests are overusing the internet for personal use. To control bandwidth consumption, companies are expected to adopt bandwidth management software to reduce the load on networks. It allows companies to block specific websites, social networking sites, shopping and entertainment websites to improve the productivity of employees and ensure proper use of bandwidth. Several solution providers are offering user-friendly dashboards to analyze data points and critical paths on the network.

Growing demand for IoT networks and commercial private networks in enterprises are expected to drive the growth of the network bandwidth management software market during the forecast period. This software would help enterprises to reduce their expenditure on internet services. Additionally, growing demand for high speed internet service in the commercial sector is anticipated to fuel the market growth. Several firewall service providers are delivering bandwidth management software as an additional service/ feature to their customers, which can act as a substitute and is expected to restrain the growth of network bandwidth management software market. Several companies are expected to set a new trend by providing per customer bandwidth management and per flow bandwidth management solutions to improve network performance.

The network bandwidth management software market can be segmented in terms of component, application, enterprise size, end-user, and geography. Based on component, the network bandwidth management software market can be categorized into deployment and services. Further, deployment can be categorized into on-premise and cloud solution; services include integration services for software. Based on application, the network bandwidth management software market can be segmented into network traffic management, and network configuration management. Based on enterprise size, the network bandwidth management software market can be segmented into large enterprises and small & medium enterprises. Small & medium enterprises are expected to adopt this software solution to improve their employee performance and productivity. Based on end-user, the network bandwidth management software market can be categorized into healthcare, government, retail, manufacturing, BFSI, transportation & logistics, IT & telecom, education, and advertisement & media planning. Based on geography, the network bandwidth management software market can be segmented into Asia Pacific, South America, North America, Middle East & Africa, and Europe. North America is expected to have a large share in the network bandwidth management software market since major solution vendors are expected to invest in network bandwidth management software market to gain more share with increasing demand for the software. Asia Pacific is expected to be fastest growing region in the network bandwidth management software market due to increasing demand for smartphones, internet connection, and growing spending in the  IT & telecom industry across the region.

Major players operating in the network bandwidth management software market include CA Technologies Inc., Hewlett Packard Enterprise, International Business Machines (IBM) Corporation, NETSCOUT Systems, Inc., SolarWinds Inc., ALE International SAS, Avaya Inc, Axence Inc, BMC Software, Inc., InfoVista S.A., Juniper Networks, Inc., Zoho Corp, NETIKUS.NET Ltd, Paessler AG, and Spiceworks Inc.

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