Globally, organizations are experiencing huge transformation, driven by wide area wireless services and mobility services such as Wi-Fi. However, organizations are facing challenges in managing, analyzing, and maintaining huge enterprise network data. Network analytics includes analysis of enterprise network data by a statistic procedure to identify the trends and pattern in network traffic. Network analytics provides analytical tools to manage data traffic on the network of enterprises. It also help companies to understand the network performance during the data flow. Network analytics services utilize and balance the resources in the best manner to optimize the network performance and provide lower cost structure to enterprise networks. Additionally, it also offers intelligence services which includes professional services, managed services, and network intelligence services to improve the performance of network monitoring. These services use technologies which perform advance data traffic monitoring which consists of device performance and application performance. It is also used for data load forecasting on the network and to understand user behavior. Network analytical services provide secure access to users for extracting the organization’s data in order to avoid misuse of the organization’s critical data. These services also help to create secure networks for data access within organizations.

The network analytics services market is driven by growing demand for analytical applications and analytical tools used in enterprises to secure and analyze the network data in real time. Additionally, increasing demand for self-managing and autonomous networks is expected to boost the demand for network analytics services. Autonomous network is used to identify the issues in routing and service consumption. Currently, service providers are facing challenges in maintaining the service level agreement (SLA) standards and quality of service parameters for clients. Network analytics services create an opportunity for service providers to maintain the quality of services and help organizations to improve their network operations. Moreover, these services also help to retain the customer for a long time on the basis of performance of network analytical tools. Companies are adopting new trends in VoIP and video conferencing for network communication.

The global network analytics services market can be segmented based on services, enterprise size, end-user, and geography. Based on services, the network analytics services market can be segmented into network control and optimization, network service assurance, network capacity planning, and deployment analytics.  Based on enterprise size, the network analytics services market can be segmented into small-medium enterprises and large enterprises. By end-user, the network analytics services market can be segmented into communication service providers and cloud service providers. Among these segments, communication service provider segment can be sub-segmented into telecom services, satellite service, and internet services.

Based on geography, the network analytics services market can be segmented into Europe, North America, Middle East & Africa, Asia Pacific, and South America. North America is expected to be the highest revenue generating region in the network analytics services market, mainly due to growing demand for network analytics and increasing implementation of network analytics tools. Additionally, adoption of analytical tools with scalable infrastructure, increasing cyber-attacks, and higher technological adoption by enterprises in this region are expected to create lager customer base for service providers. Asia Pacific is expected to be a rapidly expanding region for the network analytics services market due to larger IT infrastructure investment and rise in penetration of smartphone.  

Key players operating in the network analytics services market include Telecoms.com, NETSCOUT Systems, Inc., Allot Ltd., International Business Machines Corporation (IBM), Cisco Systems, Inc., Bradford Networks, Inc., Polystar Instruments AB, Empirix, Inc., Ascom Holding AG, SevOne, Inc., Hitachi Data Systems, Accenture, JDS Uniphase Corporation, Juniper Networks, Inc., Sandvine Incorporated, Brocade Communications Systems, Inc., The Hewlett-Packard Company (HP), TIBCO Software Inc., VPIsystems, Inc., Virtela Technology Services, WildPackets, and PathSolutions.

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