Global Neotame Market: Overview

Neotame is a form of artificial sweetener, very similar to aspartame, used by food manufacturers in place of sucrose or high fructose corn syrup. Neotame is considered to be seven to thirteen thousand times sweeter than sucrose, and offer benefits such as high metabolism and low accumulation in human body. Neotame was introduced by NutraSweet (a former division of Monsanto), in early 2002 and got approved by the U.S. Food and Drug Administration (FDA) as an artificial sweetener and flavor enhancer. It is high intensity sweetener and the only artificial sweetener which is approved by the U.S. Food and Drug Administration (FDA) as safe for human consumption. It comes in white powdered form and offers flexibility to manufacturers while manufacturing food and bakery products also provides an opportunity to develop an entire new ranges of products that are capable of meeting increasing demands of consumers. 

Global Neotame Market: Segmentation

Global neotame market is at growth stage as the demand for food additives is growing with rapid pace and manufacturers are using neotame as it lowers the cost of production by cutting down the quantity needed to achieve desired sweetening. The neotame market can be segmented on the basis of application and regions. Neotame market, on the basis of application can be segmented into food & beverages industry, pharmaceutical industry, cosmetics industry and agriculture/animal feed industry. Among all other applications neotame is widely used in food and beverages. Application in food and beverages can be further sub-segmented into beverages, confectionery, bakery and other food products (such as candies, chewing gums etc.). Food and beverages application dominates the global neotame market in terms of value and volume. Other applications such as cosmetics and pharmaceuticals are growing at a steady rate in terms of volume consumption.   Food and beverage manufacturers are increasingly using neotame for manufacturing variety of products, due to its low cost and high efficiency, clubbed with food authorities’ approval, resulting in surge in demand for neotame.

Global Neotame Market: Regional Outlook

Geographically neotame market is moderately fragmented with number of large player controlling the global market, and increasing number of domestic players entering the market place. Global neotame market can be segmented by regions under North America, Europe, Latin America, Asia Pacific and Middle East and Africa. The major market which leads the consumption of neotame are Europe and North America, project a healthy growth rate, followed by regions like Asia Pacific. Europe food authorities recently approved neotame for food and beverage usage, resulting in high demand from the countries like Germany and U.K. China is the dominant country in Asia-pacific market in terms of production. The regions like North America and European countries are expected to show increasing demand for neotame during the forecast period.

Global Neotame Market: Drivers

Neotame market is driven by the increasing preference for food additives and flavor enhancers. Due to neotame’s properties such as ability to get rapidly metabolized and get completely eliminated from the body, is driving the demand for neotame from food manufacturers across the world. Neotame cost effectiveness also resulting in increasing preference for its usage in different cosmetics and pharmaceuticals products. Increasing number of approval from food agencies and authorities in different countries is also a major factor which is expected to drive the growth of neotame market. Neotame is also approved as food additive in Australia and New Zealand.

Global Neotame Market: Key Players

Neotame market is widely spread and has major players producing neotame and also small regional players. Major companies which dominates the market are Foodchem International Corporation, Fooding Group Limited, Sweetner Holdings, Inc., Prinova Group LLC, JJD Enterprises, H & A Canada Inc., Shaoxing Marina Biotechnology Co.,Ltd., Sweetener India., A & Z Food Additives Co., Ltd., and  Jk sucralose Inc. among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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