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Nitrile Butadiene Rubber (NBR), also known as Buna-N, is a synthetic rubber copolymer of acrylonitrile (ACN) and butadiene. NBR exhibit excellent physical and chemical properties. It has advantages such as resistance to oils, chemicals, abrasion and fatigue. NBR finds major applications in glove manufacturing and the automobile industry. Ability of NBR to withstand wide temperature ranges from -40°C to +120°C makes it suitable for extreme automobile applications. Powder rubber refers to a particle size of 1.0 mm with advantages such as easy storage and transportation. Powdered form of NBR with all NBR properties finds major applications in PVC modification, automobiles, friction materials, gaskets and adhesives, among others.


Currently, the NBR powder market stands at more than 70 kilo tons globally of which, unorganized market accounts for a significant share. Linear and cross-linked are the two major types available in the global NBR powder market. However, there are products with semi-cross linked characteristics. These have applications similar to those of cross-linked products. Cross-linked NBR powder is the major type, accounting for more than 80% of the global market in 2012.


Availability and supply of raw materials such as butadiene and acrylonitrile has been a crucial factor in the industry. Tight supply of raw materials led to a price increase during 2008 to 2010. This resulted in a shift towards other substitutes of NBR powder, thereby affecting the global demand for NBR powder.


Cross-linked NBR powder is majorly used in PVC modification applications. It is also used to modify resins such as acrylonitrile butadiene styrene (ABS) and phenolic resins. They provide flexibility and impact resistance in thermoplastic formulations. Linear NBR powder is used in various applications such as gaskets, hoses and seals. Automobile is another major application market for NBR powder. NBR powder is used in interior moldings, weather strips, auto interior skins and friction materials. Friction materials is expected to be the fastest growing segment due to rising demand for disc pads, clutch facings, brake linings and railway brake blocks, among others. NBR powder in frictional material further raises shock and heat fading resistance, and decreases hardness. Buildings, footwear and consumer goods are other key applications of NBR powder.


Asia Pacific dominated the global NBR powder market and is expected to be fastest growing regional segment, growing at a CAGR of 5.4% during the forecast period from 2013 to 2019. On the other hand, North America is anticipated to witness slow growth due to the shift from NBR powder to other potential substitutes such as thermoplastics elastomers and thermoplastics olefins. Europe accounted for the second largest market for NBR powder in 2012. Growth in the automobile industry is the major driving factor for the NBR powder market in the region. Rest of the World (RoW) including Latin America, the Middle East and Africa accounted for about 20% of the global demand for NBR powder in 2012. Few players operate in the region. Brazil-based Nitriflex is a key producer of NBR powder.


Well-established companies such as Lanxess and OMNOVA Solutions have been dominating the global market for NBR powder. Key players in the market include Lanxess, OMNOVA Solutions (Eliokem), LG Chem, Nitriflex and Zeon Chemicals. In addition, several small NBR powder manufacturers are present in countries such as India and China. In the light of growing automobile industry, companies are now focusing on developing products for frictional materials. On other hand, the industry has also been experiencing a shift from NBR powder towards other substitutes for PVC modification applications due to the availability of better substitutes in the market.




The global nitrile butadiene rubber (NBR) powder market is expected to grow rapidly due to the increasing number of its applications in various end-use industries. Nitrile butadiene rubber finds crucial application in resin and PVC modification. NBR is also commonly used as a binder in frictional materials. Increasing demand for components such as brake pads, kick panels, dashboards, and brake lining from various end-use industries, primarily the automobile industry, is predicted to boost the growth prospects of the global NBR powder market during the period from 2013 to 2019. Demand for nitrile butadiene rubber powder is expected to decline in the PVC modification segment due to availability of possible substitutes such as thermoplastic olefins and thermoplastic elastomers. 

The global NBR powder market is segmented on the basis of applications, products, and regions. NBR powder is primarily available in the global NBR powder market in two types, namely cross-linked and linear. 

The global NBR powder market report provides a detailed overview of the market drivers, restraints, future opportunities, new project developments, competitive analysis, and classification of NBR powder. The global NBR powder market report focuses on profiles of prominent players, emerging trends, and market attractiveness. The report on the global NBR powder market is a blueprint of technological advancements, research and development activities adopted by leading players, and changing market trends. The Porter’s five forces model and industry standard tools such as SWOT analysis are used by the report analysts to study new project feasibility.   

Overview of the Nitrile Butadiene Rubber Powder Market 

The global NBR powder market stood at US$275.6 mn in 2012 and is expected to expand at a 6.50% CAGR to reach US$425.7 mn by 2019. In terms of volume, the global nitrile butadiene rubber (NBR) powder market stood at 73,820.8 tons in 2012. 

By product type, the global NBR powder market was dominated by the cross-linked segment in 2013. As the cross-linked products fit into a variety of applications in frictional materials and resin modification, the segment is expected to expand at a 5.20% CAGR during the period from 2013 to 2019. By application, the global NBR powder market is divided into PVC modifications, buildings, automotive, footwear, and others. With a 48% global market share, the PVC modification segment led the global NBR powder market in 2012. The automotive segment is predicted to rise at a 6.90% CAGR by 2019 to become the fastest growing segment in the global NBR powder market. 

By geography, the global NBR powder market is divided into Asia Pacific, Europe, North America, and Rest of the World. The Asia Pacific market for NBR powder dominated the global NBR powder market in 2012 with a 44% global market share. Rest of the World and Europe collectively held 40% of the global market in 2012. 

Companies mentioned in the research report 

The global NBR powder market is reasonably concentrated, as the top five prominent players account for a 38% share in the global market. Some other prominent companies in the global NBR powder market are Omnova Solutiojns, Zeon Chemicals, Lanxess AG, and LG Chem. 

Key segments of the Thermoplastic Polyurethane (TPU) Market

NBR Powder Market: Product Segment Analysis

  • Linear NBR powder
  • Cross-linked NBR powder

NBR Powder Market: Application Segment Analysis

  • PVC Modification
  • Automotives
  • Buildings
  • Footwear
  • Consumer Goods
  • Others (Coatings, tubes, etc)

NBR Powder Market: Regional Segment Analysis

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (RoW)

Major regions analyzed under this research report are: 

  • Europe
  • North America 
  • Asia Pacific 
  • Rest of the World 

This report gives you access to decisive data such as:

  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements 
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

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Nbr Powder Market

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