Global Natural Food Colors Market: Overview

The demand within the global natural food colors market is growing on account of advancements in the field of food packaging and flavouring. The use of natural food colors has gained importance due to the increased focus on healthy eating. Furthermore, food manufacturers have shown a tremendous sense of responsibility in catering to the highest standards of production. This factor, coupled with the need for attractive packaging of food items, has given a thrust to market growth. Moreover, the demand for strawberry-favoured candies and cakes has witnessed a sharp rise in recent times.

The confectionary business is booming with new opportunities as vendors look to capitalise on the market gaps. Customers are quick to try new lines of sweets, chocolates, and other delectable items. This trend has paved way for increased use of natural food colors across confectioneries.

A syndicate report by Transparency Market Research (TMR) on the global natural food colors market looks into the prominent drivers of market demand. The global natural food colors market is segmented on the basis of end-use, product, and region. Based on product, the use of natural food colors for cakes and candies has increased in recent times.

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Global Natural Food Colors Market: Notable Developments

Advancements in food manufacturing have paved way for a number of developments in the global natural food colors market.

  • The benefits of Annatto have come to the notice of leading food manufacturers. For this reason, annatto is extensively used as a coloring agent for food items by several key manufacturers. This trend has given a thrust to the growth of the global natural food colors market.
  • Diana Food has been at the forefront of innovation in food manufacturing. The company recently launched its line of organic colors in Europe, and has attracted the attention of several food companies. Experts in agronomy at the company are working towards meeting the stipulated quality standards while using organic colors. This development is expected to open new avenues for manufacturing organic food colors on a large scale.

Some of the leading vendors in the global natural food colors market are:

  • CHR Hansen
  • Doehler
  • FMC corp.
  • Allied Biotech Corporation

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Global Natural Food Colors Market: Growth Drivers

Flak Against Use of Artificial Colors

The use of artificial food dyes has been shunned by a large number of food manufacturers. This factor has played an integral role in the growth of the global natural food colors market. The budgetary limits of food manufacturers have increased in recent times. This factor has led to increased use of coloring agents that add to the physical appeal of food products. Besides, the use of natural food colors during cooking and baking lessons has also generated humongous demand within the market.

Popularity of Organic Lifestyles

Organic living has transcended as a prominent trend across several regional pockets. Although natural food colors do not fall under the category of organic foods, their demand is significantly affected by the popularity of the latter. Furthermore, the need for better attractive packaging of food items has also shifted the focus toward natural food colors. Use of colored candies, cakes, and ice creams is a part of the marketing strategy followed by sellers. Hence, use of natural food colors in various products is associated with increased sales and better promotions. The revenues within the global natural food colors market are expected to multiply in the years to come.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Natural Food Colors Market

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