Natural Colorants Market: Overview

Colorants are used in the food and beverage industry to restore the color of processed foods, since some steps in food processing systems can result in partial loss of color. While the loss of color doesn’t affect the quality of the foods, it can make them less appealing to consumers and thus affect the manufacturer’s sales. Achieving standardized coloring is thus the key reason for the use of colorants in the food and beverage industry.

Natural colorants are an emerging class of colorants and are extracted from naturally occurring sources rather than being artificially synthesized. Natural colorants have been growing in demand in recent years due to the rising awareness about their environmental and health benefits. The growing government support to environmental initiatives is likely to remain a key driver for the natural colorants market in the coming years, as large-scale adoption of natural colorants often needs to be encouraged by financial incentives.

The report studies the historical growth trajectory of the global natural colorants market and its current condition to present a complete overview of the market’s growth patterns. A sound analysis of these figures is used to predict the global natural colorants market’s future.

Natural Colorants Market: Trends and Opportunities

The demand to use natural ingredients rather than synthetic formulations has been consistent across the food and beverage industry in recent years. This is the result of the increasing awareness about the possible health complications of synthetic colorant formulations and the growing public perception of natural ingredients as being inherently safer. This is likely to remain a key driver for the global natural colorants market in the coming years, especially in developed regions, where the demand for organic food and natural ingredients is steadily gaining strength.

Within the food and beverage industry, food is the leading contributor to the global natural colorants market and is likely to retain its dominant share in the coming years. The rising demand for processed and packaged food, driven by the growing urban population in dynamic emerging economies, has been a vital driver for the natural colorants industry and is likely to remain so in the coming years due to the higher need for colorants in processed food than in fresh produce.

The resource-intensive extraction processes of natural colorants could, however, pose a significant restraint on the global natural colorants market in the coming years. Producing synthetic alternatives to natural colorants is easier and cheaper in most cases and also allows for the use of brighter and more attractive shades than the original. Due to the low amount of stabilizing agents used in natural colorants, they can also disintegrate faster than synthetic colorants.

Natural Colorants Market: Geographical and Competitive Dynamics

The global natural colorants market is divided geographically into North America, Europe, Asia Pacific, and Rest of the World. Among these, Europe is the key contributor to the global natural colorants market and is likely to account for more than a third of the market in the coming years. North America and Asia Pacific follow Europe in the global natural colorants market’s regional hierarchy, with the latter expected to exhibit dynamic demand in the coming years owing to the rising urban population in countries such as China, India, Thailand, South Korea, etc. and the consequent rise in the demand for processed food.

The report studies the competitive dynamics of the global natural colorants market by profiling leading players such as BASF, Firmenich SA, Symrise, International Flavors & Fragrances Inc., Givaudan, and CHR Hansen. The elaborative data about the market operations and strategies of the key companies will help provide readers with actionable insights into how the market’s competitive environment is likely to affect their planned growth strategy.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Natural Colorants Market

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