Multichannel campaign management help the companies to communicate, define and orchestrate various offers to consumers across mobile, email, websites and call centers. Digital marketing integrated with campaign management aims at achieving contextual marketing, branding and transactional marketing. In addition, digital marketing also aims at extending the marketing process through various channels which includes   digital signage, video, social applications, web, point-of-sale terminals and kiosks among others. Currently, due to rise in competition, companies are looking for innovative technologies to market their products globally. Hence, companies are focusing on multichannel campaign management that facilitates the companies to communicate, rewrite and create various offers to both outbound and inbound customers. Innovations in internet technologies have opened path for innovative ways of communication across web. In addition, advanced infrastructures for networking established various complex communication systems which aim at high speed data transfers. With the advent of increase in communication channels globally, companies are aiming at maximizing output through automation technologies. Hence all these factors play an important role in the development of global Multichannel Campaign Management market. Hence, Multichannel Campaign Management market is expected to grow at a swift pace during the forecast period from 2017 to 2025.

Global Multichannel Campaign Management market has been segmented on the basis of services, deployment type, end users and end user industry. By services, the market is further bifurcated into system implementation and integration, consulting services and training and support. On the basis of end users, the market is segmented into enterprises, advertisers and publishers. By deployment type, the global Multichannel Campaign Management market is further bifurcated into on-premise and cloud. End user segment is further segregated into pharmaceuticals and healthcare, telecommunication, transportation, Retail and Banking, Financial services and Insurance (BFSI) among others. Trend shows that companies are focusing on digital marketing in marketing their product globally. Multichannel campaign management integrated with digital marketing is expected to drive the global Multichannel Campaign Management market owing to growing trend and wide acceptability of digital marketing. In addition, increase in networking and technological advancements is also boosting the demand of global Multichannel Campaign Management market. Evolution of advanced technologies has facilitated wide growth of advanced mobility options, social networking and internet usage. Hence the marketers have started focusing on high return digital marketing solutions over traditional methods of marketing.  However, customer privacy concerns followed by technological compatibility constraints and changing marketing channels dynamics have been identified as major restraints of the global Multichannel Campaign Management market. In addition, high degree of competition in digital marketing industry is another factor restraining the growth of global Multichannel Campaign Management market. Customer centric solutions followed by proximity marketing are acting as opportunity factor in the growth of global Multichannel Campaign Management market.

Geographically, global Multichannel Campaign Management market has been segmented into North America, Europe, Asia Pacific, Middle- East and Africa (MEA) and Latin America. In 2016, North America held the largest share of the Multichannel Campaign Management market owing to the strong advancement in network and technology in this region .The U.S is the largest contributor in this regional market. Asia Pacific is expected to be the fastest growing market for global Multichannel Campaign Management market owing to the growing awareness of businesses to manage customers and marketing campaigns across all channels. All these factors are expected to increase the demand of Multichannel Campaign Management market during the forecast period from 2017- 2025.

The major players operating in the global Multichannel Campaign Management market includes Adobe Systems (The U.S), IBM (The U.S) Experian (Dublin), Oracle (The U.S), SAP AG (Germany)   , Teradata (The U.S) and SAS Institute, Inc. (The U.S)   among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Multichannel Campaign Management Market

Pre Book