Multisensory packaging is a type of packaging for commodities that are sensitive to temperature, sight, smell and touch. Multisensory packaging also provides more visual enhancement to the products with innovative labeling that changes color with touch or temperature variations, which attracts the consumers towards the product. Furthermore, manufacturers are adopting new ideas and technologies for differentiating their products in the market. Hence, manufacturers are opting multisensory packaging which plays a major role in marketing and attracting consumers towards their product.
Global Multisensory Packaging Market: Drivers & Restraints
The growth of global multisensory packaging market is driven by the demand for innovative packaging technologies from various end-user industries to make their products more appealing to consumers. Multisensory packaging is mostly adopted by the food & beverage industry, where multisensory packaging is used as a marketing tool by the manufacturers to make their product more appealing to consumers. Furthermore, the demand for FMCG (Fast-moving Consumer Goods) and the changing eating habits of the consumers towards packed snacks and confectioneries are further boosting the demand for the multisensory packaging market among the manufacturers globally. On the plus side, macroeconomic factors such as rise in disposable income of middle-class population leading to increased spending on FMCG products can be attributed to the growth of multisensory packaging market globally. Trends prominent in the multi-sensory packaging is the innovations, for instance, DS Smith, a leading European company in packaging has developed talking paper for packaging which reciprocates once it's touched and a recorded information can be heard. However, complexities associated with different types of multisensory packaging might hamper the growth of the global multisensory packaging market.
Global Multisensory Packaging Market: Segmentation
The global multisensory packaging market is segmented on the basis of multi-sensory packaging types, applications and region
On the basis of multi-sensory packaging types, the global multisensory packaging market is segmented into:
On the basis of applications, the global Multisensory Packaging market is segmented into:
- Packed Snacks
- Alcoholic Beverages
Multisensory Packaging Market: Regional Outlook
Based on the geographies, global multisensory packaging market is segmented into five key regions -- North America, Latin America, Europe, APAC, and the Middle East & Africa. Among the regions mentioned above, North America accounts for significant share for multisensory packaging market, owing to the demand for packaging technologies that garner consumer attentions among the manufacturers across the country. Furthermore, North America packaging industry’s position in the global packaging market is bolstering growth for multisensory packaging in the region. Europe market for multi-sensory packaging is followed by the North America market, which is followed by Asia-pacific and Middle-East & Africa market for multi-sensory packaging. Latin America market for multi-sensory packaging is anticipated to register a sluggish growth over the forecast period. Overall, the global multi-sensory packaging market is projected to register a healthy growth rate by the end of forecast period.
Global Multisensory Packaging Market: Key Players
Some of the major players identified in the global multisensory packaging market include DS Smith, First Flavor, Inc., ScentSational Technologies, KARL KNAUER KG, DOHLER, 3C! Packaging, Inc. and Alpha MOS Smell, Taste & Chemical Profiling among others.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.