Mulberries are the deciduous species belonging to the family-Moraceae and genus-Moros. The leaves of particularly the white mulberry (Morus Alba) out of the other existing species are a source of various nutrients such as riboflavin, iron, vitamin C, vitamin K, potassium, calcium and phosphorous and hence its extract is consumed by humans. A significant amount of dietary fiber, as well as a wide range of organic compounds, including phytonutrients, anthocyanins, zea-xanthin, resveratrol, lutein, and various other polyphenolic compounds, are also present in the leaves of mulberries. The silkworms from which silk is obtained derives its food from the leaves of the white mulberry. The health benefits of mulberries include their ability to lower cholesterol, help in weight loss efforts, increase circulation, improve digestive health, lower blood pressure, slow down the aging process, protect eye health, build bone tissue, boost the immune system, improve the overall metabolism of the body and prevent certain cancers.
The global mulberry leaf extract market can be segmented on the basis of form in which it is made available to the end users and its application in varied industries.
On the basis of form, the global mulberry leaf extract market can be segmented into powder, liquid (serum) and solid (capsule).
On the basis of application, the global mulberry leaf extract market can be segmented into dietary supplements, cosmetics as well as foods.
Global Market Drivers and Trends
If the portion of a population that suffers from high glucose levels is computed in the U.S, the estimate comes to an alarming rate of 80%. Waiting for a longer duration to address the issues regarding blood sugar increases the chances of a person becoming diabetic which can further increase the risks of stroke, kidney failure, and cancer. Switching to a natural way to inhibit diabetes and inducing a normal blood glucose levels is one of the primary drivers of the global mulberry leaf extract market. Apart from its numerous medicinal properties, the mulberry leaf extract has gained widespread recognition in the dietary supplement industry since it contains a high amount of dietary fiber. The fiber can reduce the occurrences of bloating, cramping and regulate cholesterol levels. In the cosmetics industry, the use of mulberry leaf extract is advancing as an essential ingredient to aid skin lightening.
Mulberry leaf extract market is localized mainly in Asia, North America and Western Europe at present across the nations of Japan, Germany, France, Korea, China and the United States. In the recent years, the mulberry leaf extract market has experienced a remarkable growth in Japan and the US in terms of demand. In terms of its usage, Japanese and Korean markets are thriving in the cosmetics industry while the Western European and the US markets primly focus on the pharmaceutical sectors.
Major Key Players
Some of the key players which are driving the mulberry leaf extract market forward globally are Vitamin World, Inc, Swanson Health Products, Nu Vitality, Futurebiotics, NAVITAS NATURALS, Bio Nutrition, Inc, Astrida Naturals , India Herbs, Immortalitea, Procter & Gamble and others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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