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Mountaineering jackets are garments worn on the upper body, which are lighter and tighter in fitting and are used for outdoor recreational activities. Mountaineering jackets are worn by trekkers and climbers while rock climbing and mountaineering. It is a rapidly expanding sector of the outdoor apparel industry due to the rise in popularity of recreational activities and increase in awareness about the usage of jackets in mountaineering. This jacket helps to remain protected from unconditional weather and avoid the risk of health issue that may cause while mountaineering for climbers. Additionally, these jackets is comfortable to wear for climbing mountain and have low weigh that may helpful to carry extra load which required for mountaineering. The usage of mountaineering jackets is a recent practice in trekking and climbing activities. Demand for mountaineering jackets is anticipated to rise during the forecast period.

The global mountaineering market can be segmented based on product, type, distribution channel, end-user, and region. Mountaineering jackets provide safety to wearers while trekking or climbing at high altitudes. The global mountaineering jackets is segregated on the basis of product into insulated jackets, waterproof jackets, windproof jackets, hard shell jackets, softshell jackets, and others. Based on type, the market can be categorized into Eptfe (Expanded polytetrafluoroethylene), PU (polyurethane), and others. In terms of distribution channel, the market can be segregated into online distribution channel and offline distribution channel. The offline distribution channel segment can be further sub-segmented into hypermarket, supermarket, retail stores, and ecommerce distributors. Based on end-user, the mountaineering jackets market can be classified into men, women, and children.

In terms of region, the global mountaineering jackets market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe hold a significant share of the global market, in terms of demand, due to increased participation in recreational activities such as mountaineering by the people in these regions. Additionally, in the region of North America, there is strong chain of distribution channel that boost to gain a huge market over here. In Europe region, the mountaineers are well aware about mountaineering gear and products. Asia Pacific is also a major market for mountaineering jackets as the region is witnessing a rising trend of participating in mountaineering activities.

Additionally, organizers and governing bodies of mountaineering activities in the region have made the usage of these jackets mandatory. Middle East & Africa is witnessing an increase in the usage of mountaineering jackets due to the rise in demand for these jacket for personal safety and as a protective aid while participating in mountaineering activities. The market in South America is expanding at a significant pace due to the rise in number of outdoor expedition activity in the region.

Rising participation in recreational activities and mountaineering and increasing awareness about safety apparel are key factors driving the global mountaineering jackets market. However, high price, low purchasing power and a lack of awareness about the specific usage of mountaineering jackets are key factors restraining the market. But, it has also an rising opportunities such as improving distribution channel, Innovation of jackets by new design and targeting sportswear retail sector to gain better business.

Key players operating in the global mountaineering jackets market are Mountain Equipment, Calida Group, Yalu Holding, Bosideng, Pierre Cardin, Hongdou Group, Western Mountaineering, Berghaus Limited, Mammut, Marmot Mountain LLC., and Jack Wolfskin.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Mountaineering Jackets Market

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