Motorcycle Infotainment System Market

The motorcycle infotainment system is a combination of hardware and software that is utilized to provide audio visual information to the rider. A typical motorcycle infotainment system consists of a display, GPS tracker, software, and connectivity module. A motorcycle infotainment system comprises an entertainment system, navigation system, and tracking system. The motorcycle infotainment system helps riders by navigating on unknown routes. This also reduces the need to halt in order to search for right navigation, for entertainment, or for other route information.

Increased demand for motorcycle infotainment system from bikers is a key driver of the motorcycle infotainment system market. People from countries in Europe and North America prefer a motorcycle while travelling out of town. These people generally demand for luxury vehicles that are equipped with all the accessories needed while travelling. Consequently, the motorcycle infotainment system is a highly preferred accessory by consumers of luxury class motorcycles. Another key driver of the motorcycle infotainment system is the adoption of advanced technologies. Consumers exhibit a high rate of adoption to advanced technologies, which in turn is estimated to boost the demand for motorcycle infotainment system during the forecast period.

A motorcycle infotainment system is likely to distract the rider, while driving, which can lead to accidents and even fatal injuries. This is a key restraint to the motorcycle infotainment system market.

Integration of the navigation system with the motorcycle infotainment system, integration of rider’s mobile phone with infotainments system, and other advanced features such as Google assistant has offered lucrative opportunities for the motorcycle infotainment system market.

The motorcycle infotainment system market can be segmented based on mode, components, position, motorcycle type, sales channel, and geography. In terms of mode, the motorcycle infotainment system market can be segregated into two segments. The portable motorcycle infotainment system is highly popular among consumers as it can be used with any motorcycle. Portable infotainment systems are easy to mount and easy to unmount, which makes them easy to carry anywhere.

In terms of components, the motorcycle infotainment system market can be classified into two major segments. The software segment of the market is major revenue generating segment. The software used in an infotainment system need to be updated periodically. Consequently, the software segment accounts for a major share of the revenue generated by the infotainment system. In terms of position, the motorcycle infotainment system market can be segregated into two prime segments. Motorcycle body mounted infotainments systems are highly preferred by consumers. 

Based on motorcycle type, the motorcycle infotainment system market can be categorized into two prominent segments. Trikes are gaining popularity among consumers in countries in North American and Europe. Therefore, the trike segment of the motorcycle infotainment system market is anticipated to expand in the near future. In terms of sales channel, the motorcycle infotainment system market is classified into two segments. Different types of motorcycle infotainments systems are available in the aftermarket and at comparatively cheap prices. Owing to which aftermarket segment of the market seems to be the attractive segment.

In terms of geography, the motorcycle infotainment system market is segmented into five prominent regions. North America and Europe are technologically advanced regions and witness a significant demand for advanced motorcycle features such as infotainment systems. These regions are experiencing a considerable demand for luxury motorcycles, which in turn has boosted the demand for motorcycle infotainment systems.

Key players operating in the global motorcycle infotainment system market include Robert Bosch GmbH, Polaris Industries Inc., Siemens AG, Continental AG, and Bain & Company.

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