Moringa Tea Market: Overview
The moringa tea market is anticipated to rise at a steady pace over the 2020- 2030 forecast period. Rising awareness of the health benefits of various parts of moringa tree, including moringa leaves for a health concoction is fuelling the moringa tea market. Ayurvedic experts and naturotherapists advocate consuming moringa tea to build immunity and fight several medical conditions.
Moringa is now recognized as a super food with more than seven times vitamin C as compared to oranges, three times potassium than in bananas, double protein than in milk, and four times vitamin A content than in carrots.
The report on the moringa tea market analyzes demand dynamics, growth opportunities, and regional outlook of the said market for the 2020- 2030 forecast period. Furthermore, the report delves into the competitive landscape for an accurate analysis of growth strategies that both existing and new players can benefit from.
Moringa Tea Market: Competitive Landscape
The moringa tea market is largely consolidated with a few large players in the fray. Product development and expansion of distribution channel is the focus of large players in the moringa tea market. Keen players are vying to tap potential in developed countries as large populations in these countries are shifting towards plant-based products for small as well as major health conditions. Savvy players are also making strategic moves to capitalize on the rising popularity of veganism in developed countries.
Prominent players in the moringa tea market include Kuli Kuli, Rootalive, Rainforest Herbs, Organic India, Genius Nature Herbs, The Mito Group, Grenera, Ayuritz Phytonutrients Pvt. Ltd., Earth Expo Company, Ancient Greenfields Pvt Ltd, and Organic India.
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Moringa Tea Market: Key Trends
Vast rise in demand for caffeine free beverages is a key factor contributing to growth in the moringa tea market. Brewed using leaves of the moringa tree, moringa tea is 100% caffeine free, unlike commonly consumed black tea and green tea. Individuals seeking alternatives of caffeine-free beverages are increasingly adopting moringa tea that has host of health benefits too.
Rising awareness of the health benefits of moringa is another key factor fuelling the moringa tea market. Moringa tea, prepared by brewing moringa leaves contains a rare combination of plant hormones kaempferol and quercetin along with a potent antioxidant. This combination of flavonoids helps to relieve inflammation and prevents buildup of cholesterol in the body.
Furthermore, moringa tea is ranked among top health supplements for its composition and anti-inflammatory properties. For example, the National Institute of Aging within the National Institute of Health recognizes moringa as a super food because of its high oxygen radical absorption capacity. Also, scientific study on animals have confirmed health benefits of moringa tea, which was reported in the Journal of Medicinal Food in 2009.
Initiatives of international agencies to promote development in developing and underdeveloped economies is indirectly fuelling the moringa tea market. For example, in 2017, the United States Agency for International Development supported a model feasibility study for the set-up of a medium sized moringa tea processing plant in Nigeria.
Moringa Tea Market: Regional Assessment
Asia Pacific is the leading region in the moringa tea market. Native to countries in South Asia such as India and Thailand, large scale cultivation of moringa tree is now gathering steam. Proponents of Ayurveda and natural therapies are promoting cultivation of moringa tree for its host of health benefits. Moringa tree cultivation is also receiving a boost due to a number of products obtained from moringa tree. This includes moringa oil, moringa seeds, and moringa tea.
Large volume export of moringa tea from the region to serve the vast rise in popularity of moringa tea in Western countries is further fuelling the moringa tea market in the region.
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.