Moringa Tea Market

Moringa Tea Market: Overview

The moringa tea market is anticipated to rise at a steady pace over the 2020- 2030 forecast period. Rising awareness of the health benefits of various parts of moringa tree, including moringa leaves for a health concoction is fuelling the moringa tea market. Ayurvedic experts and naturotherapists advocate consuming moringa tea to build immunity and fight several medical conditions.

Moringa is now recognized as a super food with more than seven times vitamin C as compared to oranges, three times potassium than in bananas, double protein than in milk, and four times vitamin A content than in carrots.  

The report on the moringa tea market analyzes demand dynamics, growth opportunities, and regional outlook of the said market for the 2020- 2030 forecast period. Furthermore, the report delves into the competitive landscape for an accurate analysis of growth strategies that both existing and new players can benefit from.

Moringa Tea Market: Competitive Landscape

The moringa tea market is largely consolidated with a few large players in the fray. Product development and expansion of distribution channel is the focus of large players in the moringa tea market. Keen players are vying to tap potential in developed countries as large populations in these countries are shifting towards plant-based products for small as well as major health conditions. Savvy players are also making strategic moves to capitalize on the rising popularity of veganism in developed countries.

Prominent players in the moringa tea market include Kuli Kuli, Rootalive, Rainforest Herbs, Organic India, Genius Nature Herbs, The Mito Group, Grenera, Ayuritz Phytonutrients Pvt. Ltd., Earth Expo Company, Ancient Greenfields Pvt Ltd, and Organic India.

Moringa Tea Market: Key Trends

Vast rise in demand for caffeine free beverages is a key factor contributing to growth in the moringa tea market. Brewed using leaves of the moringa tree, moringa tea is 100% caffeine free, unlike commonly consumed black tea and green tea. Individuals seeking alternatives of caffeine-free beverages are increasingly adopting moringa tea that has host of health benefits too.

Rising awareness of the health benefits of moringa is another key factor fuelling the moringa tea market. Moringa tea, prepared by brewing moringa leaves contains a rare combination of plant hormones kaempferol and quercetin along with a potent antioxidant. This combination of flavonoids helps to relieve inflammation and prevents buildup of cholesterol in the body.

Furthermore, moringa tea is ranked among top health supplements for its composition and anti-inflammatory properties. For example, the National Institute of Aging within the National Institute of Health recognizes moringa as a super food because of its high oxygen radical absorption capacity. Also, scientific study on animals have confirmed health benefits of moringa tea, which was reported in the Journal of Medicinal Food in 2009.

Initiatives of international agencies to promote development in developing and underdeveloped economies is indirectly fuelling the moringa tea market. For example, in 2017, the United States Agency for International Development supported a model feasibility study for the set-up of a medium sized moringa tea processing plant in Nigeria.

Moringa Tea Market: Regional Assessment

Asia Pacific is the leading region in the moringa tea market. Native to countries in South Asia such as India and Thailand, large scale cultivation of moringa tree is now gathering steam. Proponents of Ayurveda and natural therapies are promoting cultivation of moringa tree for its host of health benefits. Moringa tree cultivation is also receiving a boost due to a number of products obtained from moringa tree. This includes moringa oil, moringa seeds, and moringa tea.

Large volume export of moringa tea from the region to serve the vast rise in popularity of moringa tea in Western countries is further fuelling the moringa tea market in the region.

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