Monellin: Market outlook
Monellin is a sweet protein that is isolated from the fruit native to West Africa known as Dioscoreophyllum cumminsii Diels, commonly called as the serendipity berry. Monellin is a natural sweetener that is nearly 1,500 times as sweet as sugar. Monellin was first thought to be a carbohydrate but later its potency as a potential sweetener was confirmed. Monellin is used as a sweetener and a flavor enhancer in food and beverage industry. However, the commercial establishment and mass marketing of monellin are yet to find acceptance and approval in the food and beverage industry. Presently use of monellin is limited in spite of its sweetening efficiency, the reason being the sensitivity of monellin towards heat or acid treatment, which makes its large-scale purification relatively difficult. Moreover, the serendipity berry plant is difficult to grow, and the sweetness content of the plant is based on its structure which gets broken when exposed to extreme temperatures, making its stability as a food additive uncertain. However, measures are taken to overcome these limits by modifying the protein structure and synthetically producing monellin to achieve the desired sweetness level without any external or internal hindrance.
To understand how our report can bring difference to your business strategy, Ask for a brochure
Intensive Research and Development Activities and Increasing Market for Sugar-Alternatives is Anticipated to Create Market Opportunities for Monellin
The landscape for sweeteners is continuously developing and evolving. The selection for right sweeteners depends on several factors that include changing consumers’ demands, improvement in ingredient technology, intensive research and development facilities, and health and regulatory concerns. There are a vast and diverse number of industries that use sweeteners as flavor enhancer and additive; it’s merely impossible to have a single on-the-go solution for sweetness. Experts operating in the food and beverage industry thus carefully consider sweeteners and opt for those ingredient suppliers that have technical know-how and experience to aid them in finding a sweetener that caters to the needs and demands of the consumers. Monellin is a protein-based sweetener that is obtained from serendipity berry which is being considered by researchers and industry experts as a potential alternative of conventional sweeteners available in the market. Intensive research and development activities are carried out to improve the efficiency and efficacy of monellin with overcoming its limits related to production and instability at extreme PH and temperatures. Intensive research and development are anticipated to be the primary driver for the market of monellin over the forecast period. Besides, the adoption of monellin by food and beverage manufacturers to provide consumers with a better sweetener solution is also expected to push the market for monellin in the near future. Monellin is used to target the population with diabetes and those who are likely to limit their sugar intake. Targeting these group of consumers is again anticipated to provide prospects for monellin over the forecast period.
Monellin: Market Segmentation
On the basis of nature, global monellin can be segmented as:-
- Naturally-derived Monellin
- Synthetically-derived Monellin
On the basis of end use, global monellin can be segmented as:-
- Bakery Goods
- Sweet Spreads
- Dairy Products
- Canned Food
- Carbonated Drinks
- Fruit Drinks & Juice
- Powdered Drinks and Mixes
- Tabletop Sweetener
Stuck in a neck-to-neck competition with other brands? Request a custom report on “Monellin Market”
Monellin: Key Players
Some the key players operating their business in the global monellin market are Anhui Haibei Import & Export Co., Ltd., and Merck KGaA, among others
Opportunities for Monellin Market Participants:
The market for monellin is anticipated to witness demand in developed regions for North America and Europe. The reason for the development of monellin market in these regions is due to the intensive research and development facilities and advancement of ingredient technology. Besides, the growing development of low-calorie-alternative sweetener in North America and Europe is pacing the market opportunity for monellin. Moreover, monellin is used in Japan and is declared as a safe additive by the Ministry of Health and Welfare. Backward integration from manufacturers to raw material suppliers would help in improved quality and profit margins and provides a competitive advantage to monellin manufacturers.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.