Modified atmosphere packaging is a technology that extends the storage time of packaged food. The technology helps maintain freshness, nutrition value, color, and appearance of packaged food for a longer period. Modified atmosphere packaging alters the gaseous composition of the air present in a food package. This inhibits the growth of microorganism as well as keeps the color of the food unchanged. Materials with specified level of gas and water vapor permeability are used for modified atmosphere packaging. Usage of modified atmosphere in packaging is beneficial for the food industry. Along with prolonged shelf-life, it improves the visibility and presentation of the packaged food product. 

Modified atmosphere packaging ensures maintenance of an optimal balance of gaseous components such as oxygen, nitrogen, and carbon dioxide in the package. Higher concentration of oxygen in a food package promotes the growth of aerobic microorganisms. This leads to oxidative deterioration of food. Therefore, the oxygen level is lowered in modified atmosphere packaging. Ratio of nitrogen and carbon dioxide is increased in modified atmosphere packaging to reduce the pH level, which exhibits bacteriostatic and fungistatic activities in preserved food. Nitrogen and carbon dioxide also helps retain the color of meat by preventing the oxidation of red and pink pigments present in meat. Myoglobin is the protein present in tissues of meat. It is responsible for the color of meat. Different composition of gaseous constituents, materials, and technologies are used in modified atmosphere packaging depending on the type of fresh and processed food (such as fresh fruits, vegetables, poultry and meat products, and dairy products).

Demand for packaged food has increased significantly in the last few years due to higher consumer awareness about healthy food products and improvement in lifestyle. Subsequently, the modified atmosphere packaging market experienced rapid growth in developed countries in the recent past. North America dominated the global modified atmosphere packaging market in 2014. The region is anticipated to account for large market share in the next few years. Europe and Asia Pacific also held significant market share 2014. This trend is estimated to continue in these regions in the near future. Asia Pacific is likely to be emerging market in the near future owing to rapid urbanization and increased per capita income in the region. The modified atmosphere packaging market in the developing countries of Asia Pacific is projected to expand at the fastest rate during the forecast period. The modified atmosphere packaging market in Latin America and Middle East & Africa us also likely to expand at a significant rate in the near future. 

The modified atmosphere packaging market is largely driven by rising demand for packaged food products such as bread, fruits and vegetables, processed meat, fish, seafood, and dairy products. Furthermore, modified atmosphere packaging is highly favored by food retailers, as the technology lowers the cost of production and storage. The technology also helps eliminate the need for chemical preservatives. Increasing awareness of consumers propels the demand for food that is packaged with the modified atmosphere technology. However, capital expenditure required for the machinery and materials used in modified atmosphere packaging is high. This can hamper market growth during the forecast period. 

Some of the key players operating in the modified atmosphere packaging market include Air Products and Chemicals, Inc., Amcor Limited, Bemis Company, Inc., Berry Plastics Corporation, CVP Systems, Inc., Dansensor A/S, Gulf Cryo, Multisorb Technologies, Praxair Technology, Inc., Sealed Air Corporation, The Linde Group, Total Packaging Solutions, and ULMA Packaging, S.Coop.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Modified Atmosphere Packaging Market

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