Mobility as a Service Market

Mobility as a Service (MaaS) Market: Evolution

Mobility as a service (MaaS) opens up an innovative idea about modern-day transport and mobility, with accessibility as a key pivot. Ride-sharing companies notably Uber, Lyft, and Ola have already been advancing the concept of user-centric and integrated mobility wherein customers access a diverse array of transport and related services a single payment interface. Over their years, adoption of their services has leveraged revenue prospects in the mobility as a service (MaaS) market. The demand for their mobility services has enabled customers combine a wide array of car sharing, bike sharing, and micro-mobility including docked and dockless bicycle schemes. The MaaS model has at its backbone various public transit services (buses and trains) that combine these with private mobility options; unarguably, the scope is not limited to these.

Stakeholders in the mobility as a service market are scouring various geographies and demographics to target lucrative customer propositions by leveraging technology platforms. On-demand shuttles, train, and ridesharing, and multiple mobility modalities are entering the value chain. Digital apps are enabling customers to benefit from bundled transport services under MaaS, further expanding the avenue in the mobility as a service market.

The concept is rapidly evolving and thus widening the ambit of services. An in-depth TMR study on the mobility as a service market covers the level of integration possible, the product life cycle of the existing products, and promise of emerging products. The trends shaping the outlook of the offering by service providers, tech companies and solution vendors, and automotive companies are elaborated in the study.

Mobility as a Service (MaaS) Market: Drivers, Current Prospects, Lucrative Avenues

Customization and personalization are the lynchpins of expanding scope of products in the mobility as a service (MaaS) market. These are circumscribed under the contours of expanding stretch of MaaS offering for urban transport. The increasing inclination of more sustainable transport modes is a key underpinning of the growing investments in the ecosystem of the mobility as a service market. A case in point is autonomous shared mobility services generating massive interest among some proponents of low-carbon mobility solutions.

Customization of sustainable mobility options are tied up with the notion of inclusive mobility services. Thus, the mobility as a service market has witnessed public and private operators positing investments on understanding customer needs in real-time and make an optimal utilization of mobility assets to meet the needs. To this end, companies leverage real-time system-level data and information. A case in point is the Transport for New South Wales using sensors to know how crowded its train carriages. Skedgo in collaboration with Autism CRC use these data for helping people on the autism spectrum to board less crowded bogeys.

New offerings in the mobility as a service market have opened doors to new opportunities in advancing the concept of human-centric mobility systems. Rural areas where the access to private transport may be limited, for instance, find the MaaS modes immensely useful in making their daily commutes to their work.

Mobility as a Service (MaaS) Market: Competition Landscape and Key Developments

More tailored offerings have come to the fore, thereby enriching the ecosystem of players in the mobility as a service market. Technology companies are offering white label services to governments to meet the mobility needs of travelers with disabilities. Seemingly unexpected collaborations may kick in and may offer panacea to some of the pressing challenges for smart city development. Players in the mobility as a service (MaaS) market are partnering with real estate companies to address the glaring problem of parking space scarcity in cities. A case in point is Uber partnering with Masabi which has unlocked a new avenue on combing the propositions of ticketing on public transit with ride sharing.

Promising avenues might emerge from new B2B MaaS models. Logistic as a service (LaaS) for instance may be integrated with MaaS, and may add significant tailwind to the mobility as a service market.

Mobility as a Service (MaaS) Market: Regional Landscape

Developed and developing economies have been at the forefront of exploring the promise of MaaS market’s offering for sustainable, resilient, and tech-driven mobility systems. Europe, Asia Pacific, and North America have witnessed a spate of companies increasing their stakes in the mobility as a service market.

Companies are offering on-demand mobility services to bring new value to mobility and transport. Some of the key players in the mobility as a service market are Moovit Inc., Citymapper, MaaS Global Oy, and Citymapper.