Global Mobile Virtual Network Operator (MVNO) Market: Snapshot
A highly positive short-term driver for mobile virtual network operators is the displacement of excess bandwidth by 3G telecom operators into MNO and MVNO for leverage. A lot of 3G bandwidth is going unused in developed economies, which can be easily rented out to mobile virtual network operators. The operators can use this to boost their revenue generation and add better customized services. This is currently working because most mobile virtual network operators do not require 4G/LTE internet access for gauging consumer parameters and to perform setups, which still are essential to an MVNOs function.
The governments of several nations have also stepped in to show their support to MVNOs for maintaining a more efficient use of the current bandwidths that are available. The European Commission has played a key part in the formation of several milestone MNO and MVNO mergers. MNOs, through the growing use of MVNOs, are gaining large numbers of virtual customers. This is consequently helping MNOs reduce the overall cost of customer acquisition by reducing the required promotional and marketing programs.
This, however, can be a double-edged sword for MNOs that are not particularly welcoming of the changes that MVNOs are bringing. There is a strong chance for MVNOs to cannibalize MNO business, which the latter will definitely see as a key threat over the coming years.
With all the above factors in the equation, the global market for mobile virtual network operators is expected to expand at a positive CAGR of 7.4% in terms of revenue, from 2015 to 2023. This revenue is expected to reach US$45.86 bn by the end of 2016 and US$75.25 bn by the end of 2023.
Europe Trumps Implementation Rate of Mobile Virtual Networks
Europe is expected to remain the leading region for the use of mobile virtual networks, due to the large-scale implementation of MVNOs in Western Europe. This region is showing a steep incline in the competitive sense along with a highly positive support system established by the region’s governing bodies. The practices by MVNOs in Western Europe are quickly being adopted in Eastern Europe, which is showing a speedy rate of development and incorporation of mobile virtual networks. Compared to other regions, the market for mobile virtual network operators in Europe is already saturated. The high level of competition in this region is resulting in the reduction of ARPU and many companies are attempting to differentiate themselves by offering unique data-related services or value-added services.
North America follows in second place in terms of MVNO adoption. This region offers a great infrastructure of high-speed 4G networks that a lot of internet players are using to turn into MVNOs. This allows them to generate greater profits.
Businesses Fine Greater Scope of Subscription from MVNOs
With business and consumer being the two key subscriber bases of mobile virtual network operators, there is an extremely high demand for MVNOs by consumer-oriented subscribers. This segment has led the market due to the ability of players to provide low-cost data and voice services. On the other hand, businesses have shown an extremely fast growth in the demand for mobile virtual networks as they can use them to establish secure and professional applications and communications portals at low costs, similar to consumer-based subscribers. The possibility of a large-scale and customized implementation of these services for businesses is highly appealing.
The key mobile virtual network operators in the market today include AT&T, Inc., Lycamobile Group, Sprint Corporation, T-Mobile AG, Verizon Communications, Inc., Citic Telecom International Holding Limited, Telefonica S.A., Tracfone Wireless, Inc., Truphone Limited, and Virgin Mobile.
The mobile virtual network operator (MVNO) market report provides analysis for the period 2013 – 2023, wherein the period from 2015 to 2023 is the forecast period and 2014 is considered as the base year. The report precisely covers all the major trends and technologies playing a key role in MVNO market growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence the market growth during the said period. The study provides a holistic perspective on MVNO market growth, throughout the above forecast period in terms of revenue (in US$ Bn), across different geographies, which include Asia Pacific, Latin America, North America, Europe, and Middle East & Africa (MEA).
The market overview section of the report demonstrates the market dynamics and trends such as drivers, restraints, and opportunities that influence the current nature and future status of this market. Impact analysis of key trends has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the MVNO market, globally. Moreover, the report provides an overview of various strategies of key players in the MVNO market.
The report segments the global MVNO market on the basis of operational model into reseller MVNO, service operator MVNO, and full MVNO. By type, the market has been classified into discount, telecom, migrant, machine-to-machine (M2M), retail, business, media, and roaming. Thus, the report provides in-depth cross segment analysis of the MVNO market and classifies it into various levels, thereby providing valuable insights at macro as well as micro levels.
The report also highlights the competitive landscape of the MVNO market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive MVNO market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the MVNO market growth.
AT&T Inc., Lycamobile Group, Sprint Corporation, T-Mobile AG, Verizon Communications Inc., CITIC Telecom International Holding Limited, Telefonica S.A., Tracfone Wireless, Inc., Truphone Limited, and Virgin Mobile are some of the major players operating within the global MVNO market, which have been profiled in this study. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.
Mobile Virtual Network Operator Market
By Operational Model
- Reseller MVNO
- Service Operator MVNO
By Industry Vertical
- North America
- Latin America
- Middle East and Africa