Mobile Virtual Network Operator (MVNO) Market
Mobile Virtual Network Operator (MVNO) Market (Operational Model -Reseller MVNO, Service Operator MVNO, Full MVNO; Type - Migrant, Discount, Telecom, M2M, Media, Roaming, Retail, Business; Subscriber - Business, Consumer)- Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026
Press Release :
Mobile Virtual Network Operator Market: Innovation
Explosion of use of digital technologies for business communication and everyday functioning is expanding avenues in the mobile virtual network operator market. Vendors in mobile virtual network operator (MVNO) market are capitalizing on changing practices of business functioning for internal and external communication. Conceptualized to provide cellular services on the existing infrastructure of other mobile network operators (MNO), this allows vendors in the MVNO market to provide low cost services to consumers. This attracts investments and participation of cellular service providers of all sizes to provide service on the MVNO model, collectively translating into growth in the mobile virtual network operator market.
Advancements in cellular infrastructure and support extended by MNOs serves to expand vistas in the MVNO market. For example, in Europe, government regulations mandate cellular service providers to support MVNOs by means of increased telecommunication spectrum for use. Additional bandwidth of the 3G telecommunication spectrum has helped MVNOs to better serve their customers. For example, this has allowed network operators to provide categorized services to niche business segments. MVNOs have been able to provide cheap rates for international calling that has been well-received by people to stay connected with family and friends at a low cost.
The MVNO market is segmented on the basis of operational model, subscriber, type, and geography. Europe led the MVNO market in the recent past and is expected to continue to remain at the forefront in the coming years. Key factor behind supremacy of the region is government rules and regulations. Product launches and business partnerships between cellular network service providers further strengthens the MVNO market in the region.
Asia Pacific is pacing as a key region in the MVNO market. Rapid advancements in cellular network services along with deployment of a number of service models in emerging economies is fuelling the MVNO market in the region.
Mobile Virtual Network Operator Market - Snapshot
Mobile virtual network operator (MVNO) is an entity which provides cellular services by using the existing infrastructure of any other mobile network operator (MNO). MVNO has its own data and voice plans, cost structure, and customer handling system. MVNOs provide low cost services to consumers. In addition, operators earn money through the rented spectrum used by MVNOs. Governing bodies are encouraging MVNOs to reduce the expenditure on household communications and promote efficient usage of the full spectrum. MVNOs provide customized services to consumers which are tailor-made to the requirements of consumers. The number of MVNOs is rising globally due to the support of governments and increased competition in the mobile network market. The global MVNO market was valued at US$ 47,090.1 Mn in 2017 and is forecast to grow at a CAGR of 8.6% from 2018 to 2026 reaching a value of US$ 98,438.4 Mn by 2026.
MNOs are supporting MVNOs to earn extra money through rent and also to deal with the competition from other network operators. In regions such as Europe, government rules and regulations have made it compulsory for operators to support MVNOs with increased spectrum available for usage. Additional bandwidth from the 3G spectrum has helped MVNOs to provide quality services to their customers. Network operators are able to provide categorized services to niche segments in the market. Cheap calling rates internationally have helped people from the same ethnicity to stay in touch with their family and friends at a low cost.
Customers using the services of MVNOs are indirectly utilizing the operator’s network. Customer acquisition has become easier and cheaper for network operators as promotional costs have reduced with the help of MVNOs. MVNOs have their own customer service system helping in building a strong relationship with the customers.
The global mobile virtual network operator market has been segmented on the basis of operational model, type, subscriber, and geography. On the basis of operational model, the market is segmented into reseller MVNO, service operator MVNO, and full MVNO. Mature markets in the mobile phone service segment are likely to experience a decline in terms of number of MVNOs launched. In contrast, fast developing markets are trying to accommodate MVNOs much earlier into their mobile network system which will result in increased number of MVNOs launched.
Based on type, the market is classified into discount, telecom, migrant, M2M, business, retail, media, and roaming. Discount was the largest segment of the MVNO market in 2017. Customers are trying to gain low cost calling services provided by the discount MVNOs. Migrant MVNOs are gaining popularity through customized services provided to communities from the same ethnicity. M2M is considered the most promising type of MVNO due to high traction being gained by connectivity of machines and devices.
In terms of region, Europe led the MVNO market in 2017 and is expected to remain dominant throughout the forecast period from 2018 to 2026. The primary driver for the MVNO market in Europe is the government rules and regulations. Asia Pacific and South America are anticipated to experience promising growth in the MVNO market in the coming years. In an interesting development, the mature MVNO markets in the Asia Pacific region such as Korea, Japan, Hong Kong, Malaysia, and Australia have now been overtaken by newcomer, China. The China MVNO market has developed into the largest and most promising one. There are also three Asia Pacific countries to keep an eye on: Vietnam, Indonesia, and Philippines.
The global mobile virtual network operator market is largely driven by product launches and partnerships. For instance, in January 2017, Virgin Mobile renewed its five-year deal with BT’s EE Limited to provide wholesale mobile services. Under this partnership, EE Limited is projected to offer wholesale mobile network services to Virgin Mobile for an unrevealed price. In December 2017, Virgin Mobile announced the launch of ‘Recommend’ in Dubai to help customers get more value from their mobile plans.
Key players profiled in the report include AT&T Inc., Lycamobile Group, Sprint Corporation, T-Mobile AG, Verizon Communications Inc., CITIC Telecom International Holding Limited, Telefonica S.A., Tracfone Wireless, Inc., Truphone Limited, and Virgin Mobile.
Mobile Virtual Network Operator Market: Overview
This report by Transparency Market Research on the global mobile virtual network operator market analyzes and forecasts the data at the global and regional levels. The report provides an analysis of the industry trends in each of the segments from 2016 to 2026, where 2018 to 2026 is the forecast period and 2017 is the base year. The global mobile virtual network operator market report provides an in-depth and accurate analysis of market investment across subscribers covered in the scope. It also highlights various drivers, restraints, and opportunities expected to influence market growth during the forecast period. The study provides a complete perspective about the mobile virtual network operator market and expansion throughout the research study in terms of value (US$ Mn) across North America, Asia Pacific, South America, Middle East & Africa, and Europe. Moreover,the study explains the penetration of each market segment within various regions and how these segments have accelerated the growth of the market.
The mobile virtual network operator market report covers all the major trends and technologies playing a major role in market growth from 2018 to 2026. The overview section of the report analyzes market dynamics such as drivers, restraints, and opportunities that influence the current nature and future status of this market, key indicators, integration challenges, type adoption analysis, and trends of the market. A market opportunity analysis for every segment has also been included in the report to provide a thorough understanding of the overall scenario in the mobile virtual network operator market. The report also provides an overview of various strategies adopted by key players in the market.
Global Mobile Virtual Network Operator Market: Scope of the Report
The report segments the global MVNO market on the basis of operational model into reseller MVNO, service operator MVNO, and full MVNO. Full MVNOs have the access to content and service applications essential to provide VAS. Furthermore, due to the intense competition in the MVNO market, full MVNO operational model is gaining more popularity, so as to offer differentiated services to customers and reap benefits with higher margins as compared to a reseller MVNO or service operator MVNO. In terms of MVNO types, discount, telecom, and migrant accounted for major share of revenue in 2017. However, M2M segment is expected to expand at the fastest rate with the rise in Internet of Things (IoT). With the increase in number of travelers and migrants, the consumer market is inclined toward discounts and low international call rates offered by MVNOs to ethnic groups in mature markets such as Europe and North America. Within the prepaid and postpaid services, prepaid customers account for the major market in MVNO services. Postpaid services are expected to witness gradual growth in the coming years with the high demand for data services and growth of the M2M segment.Thus, the report provides in-depth cross segment analysis of the MVNO market and classifies it into various levels, thereby providing valuable insights at macro as well as micro levels.
The report also highlights the competitive landscape of the MVNO market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive MVNO market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the MVNO market growth.
This report provides all the essential information required to understand the key developments in the global mobile virtual network operator market and expansion trends of each segment and region. It also includes strategies, company overview, and key competitors under the company profiles section. Additionally, the report provides insights related to trends and their impact on the regional market. Moreover, Porter’s Five Forces analysis provides analysis ofbargaining power of buyers, bargaining power of suppliers, threat of new entrants, threat of substitutes, and degree of competition in theglobal mobile virtual network operator market. The study provides a comprehensive ecosystem analysis of the global mobile virtual network operator market, explaining the various participants including software & third-party vendors, system integrators, and distribution channels of the value chain operating in the market.
Global Mobile Virtual Network Operator Market: Research Methodology
The research methodology is a combination of primary research, secondary research, and expert panel reviews. Secondary research sources such as annual reports, company websites, broker reports, financial reports, SEC filings and investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, statistical databases, World Bank database, and industry white papers are usually referred.
Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the global mobile virtual network operatormarket,across regions. Primary interviews are conducted on an ongoing basis with industry experts and participants in order to get the latest market insights and validate the existing data and analysis. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.
Global Mobile Virtual Network Operator Market: Competitive Dynamics
The research study includes profiles of leading companies operating in the global mobile virtual network operator market. Key players profiled in the report include AT&T Inc., Lycamobile Group, Sprint Corporation, T-Mobile AG, Verizon Communications Inc., CITIC Telecom International Holding Limited, Telefonica S.A., Tracfone Wireless, Inc., Truphone Limited, and Virgin Mobile.The global mobile virtual network operator market has been segmented as below:
The global Mobile Virtual Network Operator Market has been segments as follows: