Global Mobile Marketing Market: Overview

The emergence of mobile phones have taken over the world in the last 2 decades, what is it that is not possible with the use of mobile phones. From ordering food to shopping and marketing your business everything is being carried out through mobiles.

The global mobile marketing is expected to expand at an astounding rate in the upcoming year. The increasing technological advances and innovation are likely to push the mobile marketing market during the forecast period.

Transparency Market Research (TMR) report shares pertinent details about share, size, trend, and growth in the global mobile marketing market.

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Global Mobile Marketing Market: Key Developments

Recent key developments in the global mobile marketing market are as given below:

In 2018, Facebook hosted a Global Partnership Summit where several partners, technology companies, and consulting companies met and exchanged ideas and common objectives to co-create future marketing practices.

In June 2019, Google introduced enhanced campaigns for Google ad users across the globe. It integrated mobile marketing options with Google Adwords. The marketers can manage their promotions across many devices by using just one campaign.

Apart from abovementioned recent developments, the global mobile marketing market is ruled by some major players. They include Google Inc., AT&T, Facebook, Twitter, and Microsoft Corporation. The market is extensively competitive and fragmented due to the presence of many large and small players in the global mobile marketing market.

Global Mobile Marketing Market: Trends and Drivers

Online Shopping Boosts Mobile Marketing

Gone are the days when people would rush to stores to buy everything. Now, online retail stores make the shopping experience easier. With the availability of internet and advanced network people buy shop online from nook and corner of the world. This is pushing the way to global mobile marketing market.

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Increasing adoption of affiliate marketing where the business houses rewards the affiliates for sales made by visitors through affiliates. Also, pay per click is one of the growing mobile marketing techniques. Here, the host of the advertiser gets paid every time the visitor clicks on their ad. This is one of the methods to attract traffic to the website instead of inviting users through organic methods marketing. These are some other factors that are expected to drive the global mobile marketing market over the forecast period.

Many mobile applications are being developed to start streamlining marketing experiences using various promotional strategies.

Social Media Promotions Strengthens Mobile Marketing

Social media promotions are growing trend in the global mobile marketing market. Facebook ads, Instagram ad streaming, twitter ads are some of the marketing techniques that are increasing at rampant rate to attract large audience. These social media giants like facebook have partnered with internet leaders such as Google to make the utmost of mobile marketing using Google adwords, owing to the expansion of the global mobile marketing market.

Increasing adoption of smart phones and iPhones are expected to widen the mobile marketing market in the upcoming years.

Global Mobile Marketing Market: Geographical Analysis

The global mobile marketing market is anticipated to be led by Asia Pacific during the forecast period. The growth in the region can be attributed to growing adoption of smart phones, availability of internet, 3G, and 4G networks, increasing purchasing power of population, and rising awareness among business enterprises about the benefits of mobile marketing market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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