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Mobile Map Market: Overview

Maps are diagrammatic reorientations of a region. Mobile maps are the advanced types of these maps with an in assembled GPS or global situating framework that tracks the client's movement way. This global mobile map report perceives providers including Google, Alibaba, HERE, and Apple, among others as the key sellers of the market.

The global mobile map market can be sectioned by utilization compose, application and locale. Based on use compose, the global market can be isolated into indoor mapping and outside mapping. In 2016, the open air mapping section held the most extreme offer of the global mobile map market. A portion of the key components for the predominance and high development prospect of the open air mapping fragment are change in the reaction times of crisis administrations, helps in transportation, and they are useful to get statistic information of a district utilizing heat map among others.

The global mobile map market is probably going to develop at an impressive pace amid the forecast period. Quickly expanding reception of maps crosswise over different mechanical applications including strategic following is one of the essential explanations behind the development of the global mobile map market amid the forecast period. Applications that are being produced by utilizing advanced maps are helping clients to streamline their exchange forms including handling, worker fulfillment, acquirement, inventory network and capacity. For example, some retail chain proprietors at first utilized mobile maps for store network administration as it were. However, they now utilize applications, for example, indoor area maps so they can track buyer conduct notwithstanding when they are inside the store. In addition, various human services specialist co-ops including healing centers, facilities, group focuses and government associations have likewise embraced mobile maps applications. Mobile map administrations offers many administrations including following and observing ambulances, in-patients, specialists, therapeutic hardware, and different representatives, in this way expanding their effectiveness. As mobile maps are being utilized by an expanding number of enterprises, the global mobile map market is set to encounter a promising development rate over the forecast period. 

Maps are diagrammatic reorientations of an area. Mobile maps are the digital forms of these maps with an in built GPS or global positioning system that tracks the user’s travel path. This global mobile map report recognizes suppliers including Google, Alibaba, HERE, and Apple, among others as the key vendors of the market.

The global mobile map market is likely to grow at a considerable pace during the forecast period. Rapidly increasing adoption of maps across various industrial applications including logistic tracking is one of the primary reasons for the growth of the global mobile map market during the forecast period. Applications that are being developed by using digital maps are aiding users to streamline their trade processes including processing, employee satisfaction, procurement, supply chain and storage. For instance, some retail chain owners initially used mobile maps for supply chain management only. However, they now use applications such as indoor location maps so that they can track consumer behavior even when they are inside the store. Moreover, a number of healthcare service providers including hospitals, clinics, community centers and government organizations have also adopted mobile maps applications. Mobile map services offers many services including tracking and monitoring ambulances, in-patients, doctors, medical equipment, and other employees, thereby increasing their efficiency. As mobile maps are being used by an increasing number of industries, the global mobile map market is set to experience a promising growth rate over the forecast period.

The global mobile map market can be segmented by usage type, application and region. On the basis of usage type, the global market can be divided into indoor mapping and outdoor mapping. In 2016, the outdoor mapping segment held the maximum share of the global mobile map market. Some of the key factors for the dominance and high growth prospect of the outdoor mapping segment are improvement in the response times of emergency services, aids in transportation, and they are helpful to obtain demographic data of a region using heat map among others. They also help local authorities to make city infrastructure scheme, primarily by using population density heat maps. Moreover, these maps empower public transport managers to strategize and modernize routes in order to match the actual and future needs of travelers. Additionally, outdoor location-based service (LBS) is slowly becoming prominent in the automotive industry. Due to the growing demand for tracking and navigation, the outdoor mapping segment is likely to experience a robust growth during the forecast period.

By application, the global mobile map market can be segregated into automotive navigation, mobile and public sector and enterprise navigation. The navigation segment held the maximum market share in 2016 and is likely to dominate the market over the forecast period. As the demand for integration of mobile maps is increasing in the Internet of Things (IoT) connected cars, the demand for mobile maps is also set to rise. Moreover, the utilization of 4G-LTE technologies, especially in the automotive sector is one of the key reasons for the rising adoption of IoT solutions. Furthermore, the rising penetration of mobile maps in order to develop driver assistance equipment is likely to drive the overall market for mobile maps in the coming years.

In terms of geography, the global mobile map market is classified into Asia Pacific, North America, Middle-East and Africa (MEA), Europe and Latin America. North America held the maximum share of the market in 2016. Some of the factors for this dominance are demand for location determination, improved logistics planning or transportation, sales and marketing optimization, fraud detection, and risk analysis. The growing preference of digital maps when compared to traditional maps is another reason for the growth of the mobile map market in this region.

Some of the leading players in the global mobile map market includes Apple (The U.S), Google (The U.S) and NavInfo Co. Ltd. (China) among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market    

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Mobile Map Market

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