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Mobile Imaging Market: Overview

Diagnostic imaging technologies have made enormous strides on the back of advancements made in the medical science, changing requirements of healthcare industry, and the prevailing macroeconomic environments for investments in the healthcare infrastructure. Mobile imaging has grown in role for advancing the utilization of various diagnostic imaging modalities among the target population in various clinical and healthcare settings, driving the mobile imaging market.

Mobile radiography services have steered the evolution of the mobile imaging market. In several health systems, mobile imaging has gained traction among the target population in nursing homes. The cost and quality concerns have led to the demand for healthcare services in such a setting, underpinning the adoption of mobile imaging.

The computed tomography (CT), ultrasonography, x-ray, and magnetic resonance imaging (MRI) are some of the key imaging modalities being demanded by customers in the mobile imaging market. Regulations by agencies notably in developed nations play a pivotal role in the deployment of safe and effective mobile imaging equipment in healthcare facilities. A rapidly aging population has been instrumental in propelling the prospects of the mobile imaging market.

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Mobile Imaging Market: Drivers, Current Growth Dynamics, Lucrative Avenues

The rapid penetration of internet-based technologies is a key driver for the evolution of mobile imaging market. Growing availability of mobile devices in the radiology specialty has been instrumental in improving palliative care. The integration of internet-of-things (IoT) with mobile imaging workflows has helped players in the market explore and utilize new value propositions. The trend will continue to open new avenues in the mobile imaging market.

Healthcare facilities especially hospitals have in recent years have strengthened their information systems to make room for the utilization of mobile imaging. In nursing homes, the demand has been substantial among elderly population.

Strides made in teleradiology has played a pivotal role in recent times to fuel the revenue prospects for various players in the mobile imaging market. Educating patients on how to leverage the benefits of teleradiology over the past few years in emerging economies have underpin the expansion avenues. The demand for mobile imaging in emergency setting is noticeable especially in countries with developed healthcare system. A key factor contributing to the demand has been growing number of patients being hospitalized for orthopedics and for patients in acute care. The latter cohort has been of especial interest as they are largely immobile and moving them to radiology centers might deteriorate their condition.

Mobile Imaging Market: Competition Landscape and Key Developments

The worldwide prevalence of chronic diseases and cancer has spurred the prospects of commercializing of mobile imaging services. In case of cancers, the patients need constant staging and following, where an increased access to diagnostic imaging service is crucial. Systemic concerns have dissuaded hospitals in shifting their attention from fixed MRI and CT-scan equipment to mobile imaging devices. Of special note, the gap between the demand and availability is high among low-income patients and people in lower socioeconomic groups.

Overcoming these concerns have been pivotal in shaping the growth trajectories of the mobile imaging market. Collaborations between hospitals and healthcare companies have been instrumental to enrich the prospects of the mobile imaging market.

The recent launch of mobile mammography units by Siemens Healthineers in collaboration with Penn Medicine in North Philadelphia is a case in point. This will improve access to imaging at early stage of breast cancer. The unit is accredited by the American College of Radiology and offers 3D mammograms.

Various other initiatives have been undertaken by healthcare companies in emerging economies as well, thereby boosting the outlook of the mobile imaging market.

Some of the key players in the mobile imaging market are:

  • Shared Medical Services
  • TridentUSA Health Services
  • Alliance HealthCare Services
  • InHealth Group Ltd.
  • Digirad Corporation
  • Front Mobile Imaging
  • Cobalt Health

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Mobile Imaging Market: Regional Landscape

North America mobile imaging market has been a prominent one, and has been generating substantial opportunities from the efforts by healthcare providers and healthcare institutions to boost patient’s access to diagnostic services. The adoption of new pricing strategies has helped improve the cost-effectiveness of mobile vis-à-vis fixed ones in all healthcare settings.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Mobile Imaging Market