Global Mobile Gaming Market: Brief Overview
Mobile games refers to the games designed for mobile devices like SmartWatches, tablets, mobile phones , feature phones, portable media players and others. The mobile gaming world has come of age from basic formats, for example, the snake games on the old nokia phones to the 3D games and augmented reality games on today's advanced smart phones. The current generation of smartphones have a great range of connectivity features with which it can connect with other similar smartphones like Bluetooth, infrared, Wi-Fi, and other up-to-date wireless mobile technologies like 4G, 3G and others. Such advancements in the smartphones help facilitate the playing of multiplayer games with one or two players. For developing advanced mobile games to run on any device it needs a speedy performing central processing unit(CPU), dedicated graphics processing unit (GPU), a high resolution mobile display, and a big random access memory (RAM).
Global Mobile Gaming Market: Trends and Opportunities
Due to the growth in the number of mobile users in the recent past there has been huge jump in the mobile gaming market. With the growth in the number of tablets and smartphone users in the recent past, it is predicted that the demand for mobile gaming will multiply too in the years to come. The introduction of augmented and virtual reality in the gaming world has further led to the rise of the mobile gaming market. Also, with more advanced technologies like geotechnology, the mobile gaming market is expected to grow even further, particularly after the invention of location-based games like the Pokemon go, that gained massive popularity.
In the assessment period, the rising importance of cross platform games, the growing popularity of social media networks, the growing customer interest in mobile multiplayer games, 3D games, as well as the transition from 3G to 4G/5G new networks are predicted to bolster the mobile gaming market. Additionally, the growing demand for cloud based games is predicted to carry the mobile gaming market in the years to come. The games based on cloud have features like connecting with cloud storage for additional storage capacity and an enhanced playing experience. It is also predicted that innovative technologies like facial recognition will be added to cloud-based games that would enhance the players gaming experience.
Developers are likely to make games that have the ability to see the emotions of the player from various angles of the face with the assistance of facial assistance recognition as well as 3D scanning. Voice recognition could be a new trend that can change the future of the mobile gaming market and could act as voice-controlled games. One more new trend could be gesture control that would help users to interact with the device by mere gestures like waving of hands or fingers along with other similar gestures.
Global Mobile Gaming Market: Geographical Analysis
Asia Pacific is predicted to be the highest contributor in the global gaming market because of the growing users of smartphones in this region. North America is expected to follow Asia-Pacific in terms of advanced technology (MR, augmented reality, and virtual reality) vendors in this sector.
DeNa Co., Ltd., GigaMedia Limited, Gameloft SA, HandyGames, GAMEVIL, I-Play, Glu Mobile Inc., Jump Games, Kabam Inc., MocoSpace, and Supercell Oy are some of the companies mentioned in the report.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.