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Mobile engagement is an act of engaging the user by an omni-channel inside and outside of the application and how brands interact with consumers via a mobile device. The interaction of brands with their consumers is a platform for brands to advertise and market themselves. The more frequently brands or companies interact with their consumers, the more engaged consumers are likely to become. As companies build and develop their mobile engagement strategies, it become easy for the customer to get idea about the different launches of the app and get become easier for customer to use and be updated results by the brand or the company. Mobile engagement in an act of maintaining the customer base by engaging the users through various available messaging channels inside and outside of an application. Brands use mobile engagement to support their business goals, for the growth of the business and to build a long-term relationship with the customer. This engagement of the users and the application starts from the moment the user downloads the application, e.g. sending welcome messages through SMS or an email or push notifications, enabling the user to know that the app is active in advertising and connecting through all the platforms. Push notifications, being a platform of mobile engagement solution, gives user the control to know every single detail about the app.  

Mobile is currently the primary source for several brands to reach their customers. Mobile has moved from being solely an electronic device or a gadget to a critical area that companies must master in order to build strong, profitable relationships with their customers. An average user checks a smartphone or mobile device every seven minutes, and it is the user’s quickest connection to the outside world.

The company’s next sale is expected to be earned on more than good vibes no matter irrespective of whether companies provide an everyday purchase such as groceries or an occasional service such as plumbing. Companies need to work in a smart way to earn repeat business with the usage of mobile engagement application besides providing a valuable experience.

The primary drivers of the mobile engagement market are high penetration of mobile phones, rise in usage of applications, and increasing focus toward strategy such as mobile first. The major restraint for this market is monetizing mobile apps. Monetization of applications is difficult and high investments are needed to set up campaigns for mobile engagement. Expansion of the market presents new opportunities for development of mobile engagement in the healthcare sector. Increase in utilization of social media helps to create more opportunities for this market. Rapid development of information technology and increasing connectivity with customers in hospitality is developing more of mobile engagement. However, data safety is still a major challenge for the mobile engagement market.

Furthermore, there are four primary channels of mobile engagement.

Apps: In today’s world, an application for a particular brand or company is the easiest and the most obvious channel of mobile engagement. A mobile application provides the ability to engage directly with the brand, in case if consumer wants to connect with the brand in case of some issue or some suggestion though in some cases mobile app is the primary business, Headspace being one of the examples of such platform of business entirely around the mobile app.

Content: This is basically advertising the particular product through different ways of mobile engagement such as websites, videos, infographics, etc. The content is served through the app or through third-parties. It’s promotional and innovative material that’s consumed through a mobile.

Third-parties: Sometimes, building an app is not important in terms of engagement with the customers, social media apps such as Twitter, Instagram, and Facebook, allow brands to share their content or advertise and interact with the consumer. Consumers using these social media apps are more likely to engage with advertisements.

Basic mobile functions: Apps and social media are the primary channels of mobile engagement; however, with all the smart ways of engagement phone is still one of the ways, where calls and texting fall. Texting is still a great way to connect with consumers. This is the best way when a consumer doesn’t have access to the internet.

Companies providing promotional offers, discounts, free delivery in case of e-commerce, additional gifts, bonus or any other benefits to consumers is a key way to maintain customer base. When companies provide benefits to consumers, chances of increasing the consumer base are more.

The mobile engagement market is segmented based on solution, user type, vertical, and region. Furthermore, based on solution, the market is segregated into push notifications, SMS and MMS, IN-App messaging, Emails, App/web content, and other.

In terms of users, the market is segmented into small- and medium- sized enterprises and large-scale enterprises. Based on vertical, the mobile engagement market is categorized into Media and Entertainment, Financial services, Retail, Travel and hospitality, and Telecom & IT. In terms of region, the track geometry measurement system market is segmented into Europe, Asia Pacific, North America, Middle East & Africa, and the South America.

Key players operating in the mobile engagement market are IBM, Salesforce, Oracle, Adobe, Vibes, Selligent, Urban Airship, Appboy, Localytics, Swrve, Tapjoy, Marketo, Key Innovators, Accengage, Followanalytics, Leanplum, Smartfocus, and Webtrekk.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market       

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Mobile Engagement Market

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