Mobile connectivity provides prominent opportunities in teaching and learning sector. Mobile education or m-learning is a digital learning landscape in which individual, portables devices such as e-readers, tablets and others such as smartphones are used for education purpose with the help of mobile network. Mobile education enable users to learn across multiple context through content and social interactions. Mobile education primarily emphasizes on mobility of users and allows remote access for convenient consumption of services. Moreover, mobile education allows to personalize education for individual users as per their requirements, and also caters one-to-many education delivery approach in order to enable accessibility to large number of users.
The growing adoption of mobile education has diversified the offerings in global mobile education market. Many educational institutions are delivering teaching and learning services through on demand video teachings. In addition, mobile education helps teachers to collect real-time data through wireless assessment, and customize the instructions inside and outside of the classroom for each student. Many educational solutions are providing game-based learning to deliver interactive sessions to convey knowledge. Furthermore, many companies have introduced e-reader devices to support the e-textbooks versions published by educational content producers.
The rapid developments in technology is transforming educational sector across the world. The increasing adoption of smartphones in educational industry and growing popularity of educational mobile apps are driving the growth of global mobile education market. Moreover, the adoption of mobile education is increasing due to rising demand for enhanced management of student and administrative data from educational institutions. The increasing penetration of 4g and significant developments in 5g connectivity is supplementing the growth of mobile education market. In addition, growing demand for convenient accessibility to educational solutions is also one of the key factors contributing to the global mobile education market.
Mobile education market is anticipated to see reduced adoption due to difficulties in content development. This is related to the lack of common hardware platform and software compatibility issues of multiple portable devices. In addition, network connection is most important requirement for mobile learning, without which it is challenging to access the educational services through mobile devices. The growing importance of distance education, and integrated educational services in emerging economies are anticipated to provide opportunities for mobile education market in the future.
Global mobile education market is categorized by portable device type, by end-use application, and by geography. By portable device type, mobile education market is classified into personal digital assistance (PDA’s), smartphones, tablets and others (e-readers). On the basis of end-use application, mobile education market is classified into schools, technical and vocational education and training, and tertiary education. Based on the geography, mobile education market is segmented into North America, South America, Europe, Asia Pacific, and Middle East & Africa. Mobile education market in Asia Pacific and Europe is primarily driven by growing network connectivity and enhanced broadband services. Furthermore, increasing educational content production and large-scale adoption of mobile technology in education industry is anticipated to drive the North America mobile education market.
The major players in mobile education market include D2L Corporation, Blackboard, Inc., Achieve Labs, Inc., WizIQ, Inc., Edmodo, Inc., Haiku Learning, Inc., Saba Software, Inc., Adobe Systems Incorporated, Aptara, Inc., Apple, Inc., Pearson Education, Barnes & Noble, Inc., Docebo NA, Inc., and Schoology, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.