Global Mobile CRM Market: Snapshot

Mobility in software solutions are no longer add-on features but the strategy is on the path of becoming a new normal for businesses. Enterprises have seen the trend catching on fast, and creating a paradigm in their customer-facing business functions. Mobile customer relationship management has expanded the arena for enterprises who believe in business-on-the-go. Sales teams world over engendered by a growing trend of bring your own devices (BYOD) in enterprises are increasingly leveraging the potential of mobile CRM to expand their prospects. The large amount of customers’ data that come handy with mobile CRM enables them to close more deals, achieve their sales targets, and shorten overall the sales cycle. An array of mobile CRM solutions have come to the fore that allows sales teams to take customer interactions to a new level, underpinning the steadily evolving mobile CRM market.

Key verticals in the mobile CRM market are the banking and financial services industry, telecom, healthcare, retail, and automotive.

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Global Mobile CRM Market: Growth Dynamics

Enterprises world over are considering adopting mobility approach in customer relationship management is a key factor driving the demand in the mobile CRM market. Enterprises of all sizes see a vast potential in mobile CRM solutions and are striving to make them as an integral part of their CRM strategy. Particularly, mobile CRM has shown some benefits in customer retention strategy, opine industry experts. The growing role of mobile CRM in mobile marketing automation strategy is an attractive proposition for software providers and are key to new avenues in the mobile CRM market. The growing demands for platforms and solutions that help marketers process huge array of customer data and assess customer behavior is encouraging investments in the mobile CRM market. Further, mobile CRM has expanded the scope of personalization in sales.

Over the past few years, software providers in the mobile CRM market have unveiled solutions that integrate real-time intelligence and contextual data about customers’ on-the-go. The trend of CRM-on-demand has gathered noticeable momentum in recent years in the market. New growth potential in the market has come notably from equipping them with AI features and machine learning technology. In the coming years, new business models will add new dimensions to mobile CRM. For example, recent years have evidenced the growing popularity of ‘pay-per-use’ pricing models. Further, the advent of secure cloud-based solutions has unlocked altogether new prospects in the mobile CRM market.

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Global Mobile CRM Market: Notable Developments

Several industries are witnessing considerable benefits from deploying mobile CRM solutions for their various business functions. The retail industry, though relatively new, has harnessed the game-changing potential of recently unveiled solutions in the mobile CRM market. Partnerships between software providers are expediting the launch of promising solutions in developed markets.

Prospects Software and CoreLogic have entered into a partnership with Greater Las Vegas Association of REALTORS to unveil two mobile CRM solutions to help agents. The solutions accessible on both ioS and Android are integrated with the association’s multiple listing platform, CoreLogic Matrix. The solutions are aimed at transforming client relationships of real estate professionals. The solutions have several easy-to-use features, including inter alia, advanced listing searches and live market stats.

Global Mobile CRM Market: Regional Assessment

Of the various regions, developed economies have been early adopters of solutions in the global mobile CRM market. This is broadly underpinned by the rapidly increasing trend of mobile CRM strategy in various industries. Numerous CRM providers in recent years have unveiled solutions to expand their footprints in the North America market. Further, industries are sizably investing in mobile CRM solutions for improving customer-facing functions. Some of the other key regions in the mobile CRM market are the Middle East and Africa, Oceania, Latin America, North America, and Asia.. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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