The latest report by Transparency Market Research states the global mobile content market will grow at a substantial pace given the number of newer technologies and their adoption as an essential function to life. Mobile content refers to applications that are used by mobile users to manage the content such as songs, messages, mails, files, images, photographers, games, and videos among others.
The global mobile content market research report has been written by expert industry analysts with an aim to analyze and determine the performance of the market so far. Thus, it details the integral components of the global mobile content market, including key market players. It uses analyzing tools such as SWOT analysis and Porter’s five forces analysis to estimate the strength, weaknesses, opportunities, and threats the global mobile content market faces. With the second method it assesses the threats from new entrants, threat from substitute products or services, bargaining power of the consumers, bargaining power of the suppliers, and intensity of the competitive rivalry. The report also gives a leading industry opinion along with latest trends in the market. It segments the global mobile content market and provides details about each of its sub-segments too. The report on global mobile content market provides a comprehensive overview and an in-depth understanding about the impact this industry will have on the global economy.
Overview of the Global Mobile Content Market
As smartphones are seamlessly finding their way in our lives, they are also changing our perspectives towards dealing with content such as watching movies, playing games, planning events, managing household chores to office workload, and other such day-to-day things. This shift in perspective and need to live a far more organized life has slowly increased our dependency on the smartphone applications, thus giving the global mobile content market a push towards growth. With proliferation of handheld devices as such Androids, iPhones, and iPads among others there is a growing demand for mobile content market. Innovative products that provide intuitive navigation, thus enhancing the user’s experience are the primary growth driver of global mobile content market.
In addition to these factors, increasing disposable incomes due to emerging and recovering economies, better products and newer technologies, and lastly better operating systems with advanced features are some reasons for expansion of the mobile content market. As the prices of smartphones are also getting competitive with every new launch, the mobile content market is also being flooded more users with each passing month.
Companies mentioned in the research report
The report on global mobile content market also includes some of the key players in the market. The report contains their financial outlooks, key growth strategies, list of existing and potential products, and their plans for research and development. Some of the key players profiled in the report include Amazon, Inc., Apple Inc., Google, Inc., etc.
This market research report analyzes the following geographies:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements in the micro servers industry
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
The mobile content industry comprises of mobile games, mobile music and mobile video. In the overall mobile content industry, mobile games were the largest market segment with a revenue share of 53.3% in 2011. The segment will further consolidate its position with 61.7% market share in 2017. The global mobile games market was worth USD 3.5 billion in 2011 and is expected to reach USD 11.4 billion in 2017 with a CAGR of 21.9% from 2011 to 2017.
The mobile content industry growth is largely fueled by the rapid increase in disposable income, advancement in mobile devices with high end multimedia functionalities and continuous product innovations (innovative new content). In addition, increase in mobile bandwidth and rising popularity of mobile devices among the elderly population is also adding to the growth of the market.
Key factors that impact the mobile content industry while purchasing mobile content include content features, innovation and smart devices in the market. Our analysis indicates that mobile music and video revenue is expected to decline with the growth in cloud based services and thus would influence the purchasing decision of users. Stakeholders may find the market entry barriers to be on the higher side for the mobile content industry due to higher competition in this segment.