Mobile charging case is a small charging powerhouse used to charge smartphones wirelessly. It is also used as a protective or decorative cover for smartphones. It is a product that works as a protective device as well as charging device. Use of a mobile charging case offers a convenient option, as forgetting a wall charger to charge a smartphone never becomes an issue.
The global mobile charging case market is anticipated to expand at a significant rate in the near future. Increase in use of portable devices has resulted in rising demand for mobile charging cases. Young adults are inclined toward purchase of several gadgets and devices for a variety of functions such as Internet, music video, and games. This is augmenting the mobile charging case market. With the advent of new technologies and penetration of Internet services, the demand for gadgets and devices has significant risen, thereby boosting the mobile charging case market. Growing trend of easy and convenient charging solutions is fueling the demand for mobile charging case.
Additionally, evolving domain of omni-channel (multiple channels) distribution strategy is driving the market. Omni-channel distribution strategy is becoming a key area of interest for leading manufacturers, as they want to attain a competitive advantage. However, mobile charging cases have certain disadvantages. These cases tend to involve a trade-off between sizes and battery power. Higher the capacity of a charging case, larger and heavier it is. Phone charging cases that are slimmer in size might not have extra charge to juice up high-capacity smartphones. This restrains the mobile charging case market. Furthermore, phone charging cases also have limited protective capabilities as compared to rugged cases, as they have sacrificed their protective capabilities for charging capacities. This puts durability of the phone into a risk. Thus, this factor acts as a restraint of the mobile charging case market.
One of the latest trends witnessed in the mobile charging case market is true wireless charging capabilities. Ossia has teamed with Spigen to release a smartphone case with wireless charging capabilities. The technology allows to stand within the range of a transmitter to charge a phone. However, the technology is still undergoing the testing phase and it is anticipated to be launched by 2020.
The global mobile charging case market can be segmented based on capacity, charging source, distribution channel, and region. Based on capacity, the global market can be classified into less than 3000 mAh, 3000 mAh to 5000 mAh, and 5000 mAh & above. Based on charging source, the global mobile charging case market can be divided into electric, solar, and hybrid. In terms of distribution channel, the market can be segmented into online and offline. The online segment can be bifurcated into company-owned portals and e-commerce sites, whereas the offline segment can be divided into supermarkets & hypermarkets, specialty stores, and retail-based stores. In terms of region, the global mobile charging case market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South Africa. North America and Europe hold a major market share, owing to presence of numerous players in these regions. On the other hand, Asia-based companies are thriving the global market.
Prominent players operating in the global mobile charging case market include The NPD Group, Inc. (the U.S.), Luxylemon (the U.S.), Apple Inc. (the U.S.), Lifeproof (the U.S.), EasyAcc.com, Inc. (Hong Kong), MiPow Limited (Hong Kong). Players compete with one another in terms of new product designs and technology advancements in order to attain a competitive edge in the market. Advancements in technology and expansion of geographical presence play an important role in gaining a competitive edge in the market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.