Get In Touch

A mobile application development platform, also known as mobile enterprise application platform, is highly agile and an open platform. This platform allows developers to utilize their preferred tools and the newest mobile software development kits (SDKs) to quickly build, test, and deploy apps for all devices, desktops, and wearables. Mobile application development platforms include both a mobile middleware server and a mobile client application. The middleware server manages data through security, scalability, system integration, cross-platform support, and communications.

A mobile application development platform reduces the complexities associated with designing and developing web and mobile applications. IT solutions such as mobile backend-as-a-service (MBaaS) eliminate the requirement of app developers to build their back-end systems. Consequently, this platform improves front-end tasks, reduces the application development time, and improves the UI design for a better user experience. 

The global mobile application development platform market is witnessing growth owing to factors such as advent of cloud based technology and growing number of commercial mobile devices. Apart from this, rising demand among enterprises for mobile apps and rising adoption of bring your own device (BYOD) are also major factors expected to fuel the demand for mobile application development platforms in the coming years. However, increase in the cost of mobile application development platform solutions and technical difficulties in application development are the major factors which are expected to hinder the growth of the market. Rising security concerns is also a major factor anticipated to hamper the growth of the mobile application development platform market in the near future.

Fall in usage of native applications and upholding back-end integration of the application are the significant challenges for the mobile application development platform market. In addition, constantly checking for uniformity across the platform is another major challenge.

Rising demand for departmental partnership and implementation of reliable development practices are the key factors which are expected to create new opportunities for the global mobile application development platform market. Besides this, enhanced management of applications on different platforms is also anticipated to create huge opportunities for this market.

The global mobile application development platform market can be segmented on the basis of deployment, enterprise size, and end-use. Based on deployment, the global mobile application development platform market is categorized into on-premise and cloud-based. On the basis of enterprise size, the market is segmented into large enterprises, and small and medium enterprises. Based on end-use industry, the global mobile application development platform market is segmented into aerospace & defense; banking, financial, and insurance (BFSI); healthcare; IT & telecom; public sector; retail and others.

North America is anticipated to witness noteworthy growth during the forecast period. Canada and the U.S are expected to fuel the growth of the North American mobile application development platform market. This is primarily due to the presence of large number of well-established players such as IBM Corporation, Adobe Systems, Inc., and Salesforce Inc. In addition, North America also has a well-established infrastructure, which allows greater penetration of devices and eventually offers improved connectivity. Asia Pacific is also expected to bring potential growth opportunities to stir the market in the coming years. Growing demand for advanced technologies and growing need for innovations are the major factors responsible for the growth of the mobile application development platform market across the region.

The major players in the global mobile application development platform market includes Adobe Systems, Inc., IBM Corporation, Kony, Salesforce.Com, SAP SE, Appcelerator, Inc., Backbase, MicroStrategy Inc., Apple, Inc.,  Intellectsoft LLC, Hewlett Packard Enterprise Company, Oracle Corporation, OutSystems, Inc., Red Hat, Inc., Sourcebits, Telerik,Inc., and Microsoft Corporation.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market 

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Mobile Application Development Platform Market

Pre Book