Global Mixed Reality in Gaming Market: Snapshot
The global mixed reality in gaming market is prophesied to display monumental growth in the upcoming years, thanks to the incessant expansion of the gaming industry. The incorporation of mixed reality technology provides an immersive virtual environment and enables gamers to experience virtual realism in real time.
Apart from this, the rising adoption of mixed reality technology, which incorporates augmented technology and virtual technology, in theme parks and military training is anticipated to augur well for the market’s growth.
As per a report by Transparency Market Research (TMR), the global mixed reality in gaming market is projected to expand at a whopping CAGR of 38.06% during the forecast period from 2017 to 2025.
Personal End-use Vertical to Outshine amongst all
The worldwide market for mixed reality in gaming is broadly evaluated on the basis of component, application, end-use vertical, and geography. Depending upon component, the segments into which the global mixed reality in gaming market is divided are mobile apps, software, and hardware. Of them, in 2015, mobile apps led the overall market vis-à-vis revenue followed by software. Hardware contributed the least revenue to the overall market in 2015.
On the basis of application, the mixed reality in gaming market could be segmented into entertainment and training/learning. Of the two, the entertainment segment is anticipated to lead in terms of market share over the forecast period.
The segments of mixed reality in gaming market depending upon end-use vertical are government, corporate, theme parks, and personal (individual). Amongst all, the personal (individual) segment is anticipated to lead in terms of revenue contribution followed by theme parks over the forecast period.
North America to Continue to Remain Leader through 2025
The global mixed reality gaming market is evaluated on the basis of geography. North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the prime regional markets for mixed reality in gaming considered in this study.
North America led the mixed reality in gaming market in 2015 holding the leading revenue share. Powered by the U.S. and Canada, North America is anticipated to witness the leading growth rate and continue its dominance over the forecast period between 2017 and 2025. This is attributed to the early adoption of advanced technology and the increasing use of mixed reality to facilitate military trainings. Further, investments for the design of mixed reality based theme parks in the U.S. is further bolstering the region’s growth.
Europe is a significant market for mixed reality in gaming with Germany and the U.K. being key domestic markets in the region. The demand in the region is estimated to account for a handsome revenue contribution of US$40.36 mn to the overall market by the end of 2025. The promising growth prospects of the Europe mixed reality in gaming market is attributed to the ceaseless penetration of smart devices such as smartphones. The growth of this regional market is anticipated to be accelerated by the growing adoption of Internet of Things across a number of application areas.
In Asia Pacific, China, Japan, and Australia are key domestic markets for mixed reality in gaming. China held the leading market share in 2015 and the trend is anticipated to continue over the forecast period.
Prominent participants in the mixed reality in gaming market include Canon Inc., Infinity Augmented Reality Inc., Microsoft Corporation (HoloLens), Seiko Epson Corporation, CCP hf, Lenovo Group Ltd., Osterhout Design Group, Six Flags Entertainment Corporation, Dagri LLC, Magic Leap Inc., Recon Instruments Inc., Ubisoft Entertainment, HTC Corporation, Meta Company, and Samsung Electronics Co. Ltd.
Global Mixed Reality in Gaming Market: Overview
Mixed Reality in Gaming Market report provides analysis for the period 2015 – 2025, wherein the period from 2017 to 2025 is the forecast and 2016 is the base year. The report covers all the major trends and technologies playing influential role in the market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities for the analysis of market growth during the said period. The study provides a complete perspective on global mixed reality in gaming market’s evolution throughout the above mentioned forecast period in terms of revenue (US$ Mn).
The market overview section of the report demonstrates the market dynamics such as the drivers, restraints, and opportunities that influence the current nature and future status of this market, key indicators, trends and hardware analysis of market. The hardware analysis includes analysis of hardware according to the development in the MR in gaming market. Further, key market indicators included in the report provide significance of the factors which are capable of changing the market scenario. These indicators are expected to define the market position during the forecast period and provides an overview about the global mixed reality market. A market attractiveness analysis has also been provided for every segment in the report, in order to provide a thorough understanding of the overall scenario in the mixed reality in gaming market. The report also provides an overview of various strategies adopted by the key players present in the market.
This report provides all the essential information required to understand the key developments in the mixed reality in gaming market, growth trend of each segment and region. It also include companies’ strategies, financial information, swot analysis and developments in the company profile section that helps them to efficiently compete in the market. Also, the report provides insights related to trends and its impact on the market. Furthermore, Porter’s Five Forces analysis explains the five forces namely buyers bargaining power, suppliers bargaining power, threat of new entrant, threat of substitute and degree of competition in the mixed reality in gaming market. This report also provides the comprehensive value chain analysis for the mixed reality in gaming market. It explains the various participants including raw material supplier, manufacturers and distribution channel of the value chain operating in the market.
Global Mixed Reality in Gaming Market: Market Segmentation
The report segments the market on the basis of component, application and end-use vertical. The component segment includes software and mobile apps. On basis of application, the market is segmented into entertainment and training/learning. Based on the end-use vertical, the market is segmented into government, corporate, theme parks and personal (Individual). The report provides in-depth segment analysis of the global mixed reality in gaming market, thereby providing valuable insights at the macro as well as micro levels.
Global Mixed Reality in Gaming Market: Competitive Landscape
The report also highlights the competitive landscape of the global mixed reality in gaming market, positioning all the major players according to their presence in different regions of the world and recent key developments initiated by them in the mixed reality in gaming market. The comprehensive mixed reality in gaming market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, and technological, along with the current market dynamics affecting mixed reality in gaming market growth.
Some of the key players profiled in the global mixed reality in gaming market include Canon Inc., CCP hf, Daqri LLC., HTC Corporation, Infinity Augmented Reality, Inc., Lenovo Group Ltd., Magic Leap, Inc., Meta Company, Microsoft Corporation (HoloLens), Osterhout Design Group, Recon Instruments, Inc., Samsung Electronics Co, Ltd., Seiko Epson Corporation, Six Flags Entertainment Corporation and Ubisoft Entertainment.
The global Mixed Reality in Gaming Market is segmented as below:
Global Mixed Reality in Gaming Market, By Component
- Mobile Apps
Global Mixed Reality in Gaming Market, By Application
Global Mixed Reality in Gaming Market, By End-Use Application
- Theme Parks
- Personal (Individual)
Global Mixed Reality in Gaming Market, By Geography
- North America
- The U.S.
- Rest of North America
- The U.K
- Rest of Europe
- Asia Pacific (APAC)
- Rest of APAC
- Middle East and Africa
- South Africa
- Rest of MEA
- South America
- Rest of South America