Mixed Martial Art Equipment Market: Introduction
- Sports is one of the fastest developing industries in the world. Mixed martial arts became popular in the 19th century in Europe.
- People are increasingly participating in these activities due to health awareness and sports management. Sports as an activity helps consumers gain benefits such as better physical and mental health, teamwork, responsibility, and a positive self-image
- Modern ways of distribution and expansion of manufacturers through e-commerce is supporting the growth of the mixed martial art equipment market globally. Additionally, social media and blogs are helping manufacturers to stay updated with latest trends and demands of consumers.
Increasing consumer awareness and government support to drive the global mixed martial art equipment market
- Increasing consumer awareness about sports and fitness has increased the demand for mixed martial art equipment. According to IHRSA (International Health, Racquet & Sportsclub Association), more than 71.5 million people used U.S. health clubs in 2018 against 62.5 million people in 2017 - a growth of 2.6%. Various governments have invested in games and sports which is expected to increase sports participation and eventually drive the market. Rise in demand for performance efficient sports products which are strong and lightweight is expected to boost the growth of the market during the forecast period.
Growth in number of fitness centers to drive the market
- Demand for fitness centers has increased due to increase in the population of fitness enthusiasts. In Europe, the total number of fitness clubs was 61,984 in 2018 which increased 4.6% from 59,258 fitness clubs in 2017. Increasing infrastructure for sports activities is expected to increase the demand for mixed martial art equipment during the forecast period.
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Europe to Hold Leading Share of the Global Mixed Martial Art Equipment Market
- Geographically, the global mixed martial art equipment market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the mixed martial art equipment market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the mixed martial art equipment market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America mixed martial art equipment market is segmented into Brazil, and Rest of South America.
- Europe dominates the market share due to consumer awareness about mixed martial arts and due to the review of the rules and regulations of the game to make it safer and consumer friendly. This is expected to enhance the demand for mixed martial art equipment in the region
- However, the market in Asia Pacific is anticipated to expand at the fastest CAGR during the forecast period. Increasing consumer awareness about the sport and growth in number of fitness centers in the region is expected to increase the demand for the product during the forecast period.
Key Players Operating in the Mixed Martial Art Equipment Market
The mixed martial art equipment market is competitive with a handful of global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to enhance their position in the market.
Companies are expanding their business across different regions to cater to the demands of consumers. A few of the key players operating in the global mixed martial art equipment market are:
- Adidas AG
- Century LLC
- Combat Sports Inc.
- Everlast Worldwide, Inc.
- Fairtex, King Professional
- Hayabusa Fightwear Inc.
- Ringside, Inc.
- Title Boxing, LLC
- Twins Special Co. LTD.
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Global Mixed Martial Art Equipment Market: Research Scope
Global Mixed Martial Art Equipment Market, by Product Type
- Ankle/ Knee/ Elbow Guard
- Punching Bags
- Hand Wraps
- Shin Guard
- Mouth Guard
- Head Gear
Global Mixed Martial Art Equipment Market, by Application
Global Mixed Martial Art Equipment Market, by Distribution Channel
- E-commerce Website
- Manufacturer’s Website
- Hypermarkets/ Supermarkets
- Specialty Stores
- Retail Stores
The report on the global mixed martial art equipment market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.